Florida Department of Education
Curriculum Framework 

The standards and/or benchmarks for this program were updated for the 2026-27 academic year.

Program Title:	International Marketing
Program Type:	Career Preparatory
Career Cluster:	Marketing, Sales & Service

Secondary – Career Preparatory	
Program Number	8839100	
CIP Number	0252140101	
Grade Level	9-12	
Program Length	4 credits	
Teacher Certification	Refer to the Program Structure section.	
CTSO	DECA, FBLA-PBL	
SOC Codes (all applicable) 	43-3021 – Billing and Posting Clerks
43-5011 – Cargo and Freight Agents
11-2022 – Sales Managers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and the relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

The purpose of this program is to enable students to explore and understand marketing practices in a global environment with respect to trade, global economics, and basic import/export principles. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction totaling four credits.

To teach the courses listed below, instructors must hold at least one of the teacher certifications indicated for that course.

The following table illustrates the secondary program structure:

Course Number	Course Title	Teacher Certification	Length	SOC Code	Level	Graduation Requirement	
8827110	Marketing Essentials	ADVR PROM 7G
BUS ED 1 @2
MKTG 1
MKTG MGMT 7G
RETAILING @7 7G
TC COOP ED @7	1 credit	43-3021	2	CT
	
8839110	International Marketing 1	BUS ED 1
MKTG 1
MKTG MGMT 7G
RETAILING @7 7G
TC COOP ED @7	1 credit		2	CT	
8839120	International Marketing 2		1 credit	43-5011	2	CT	
8839130	International Marketing 3		1 credit	11-2022	3	CT	
(Graduation Requirement Codes: CT=Career & Technical Education, EQ= Equally Rigorous Science, EC= Economics, MA=Mathematics, PL=Personal Financial Literacy)

Florida’s Career Readiness Skills for CTE Programs 

Employability Skills	
01.0	Apply academic skills to workplace scenarios.	
01.01	Use reading skills.	
01.02	Use writing skills.	
01.03	Use mathematical strategies and procedures.	
01.04	Use scientific principles and procedures.	
02.0	Design a solution to an industry problem.	
02.01	Use critical thinking.	
02.02	Use creativity.	
02.03	Make sound decisions.	
02.04	Solve problems.	
02.05	Reason. 	
02.06	Plan and organize.	
03.0	Manage resources within an industry project	
03.01	Manage time.	
03.02	Manage money or resources.	
03.03	Manage materials.	
03.04	Manage personnel.	
04.0	Oversee the subcomponents, operations and output of a technical or organizational system.	
04.01	Manage systems.	
04.02	Monitor systems.	
04.03	Improve systems.	
05.0	Use information for decision making.	
05.01	Locate information.	
05.02	Organize information.	
05.03	Use information.	
05.04	Analyze information.	
05.05	Communicate information.	
06.0	Apply relevant technology to workplace scenarios to aid productivity.	
06.01	Use technology.	
07.0	Interpret and express interpersonal communication.	
07.01	Communicate verbally.	
07.02	Listen actively.	
07.03	Comprehend written material.	
07.04	Convey information in writing.	
07.05	Communicate nonverbally.	
07.06	Interpret nonverbal communication.	
08.0	Interact with others to accomplish workplace goals.	
08.01	Collaborate with others in a team.	
08.02	Respond to customer needs.	
08.03	Exercise leadership.	
08.04	Negotiate to resolve conflict.	
08.05	Respect others.	
09.0	Manage personal behavior to maximize productivity and professional growth.	
09.01	Demonstrate responsibility and self-discipline.	
09.02	Adapt and show flexibility.	
09.03	Work independently.	
09.04	Demonstrate a willingness to learn.	
09.05	Demonstrate integrity.	
09.06	Demonstrate professionalism.	
09.07	Take initiative.	
09.08	Display positive attitude.	
09.09	Take responsibility for professional growth.	
Career Exploration & Planning 	
10.0	Explain career opportunities aligned with the regional economy and personal aspirations.	
10.01	Describe regional occupations that are high-demand, high-growth, high-wage and/or high-skill.	
10.02	Describe careers aligned with his or her interests, skills and values based on career assessment, experiential learning, career informational interviews, research and/or reflection.	
11.0	Explain postsecondary pathways aligned with his or her career aspirations.	
11.01	Compare and contrast postsecondary pathways, including education, employment, entrepreneurship and enlistment (the “Four Es”). 	
11.02	Compare and contrast regional postsecondary training provider options, including apprenticeships, technical colleges, state colleges, universities and industry-recognized certification providers. 	
11.03	Define postsecondary credentialing and stacking options, including industry-recognized certifications, apprenticeship certificates of completion, career certificates, licenses and associate or baccalaureate degrees. 	
11.04	Compare postsecondary training data for training programs of interest, such as total costs, average student loan debt, and median earnings and job placement rates after program completion.	
12.0	Develop a personalized career and academic plan.	
12.01	Prioritize an occupation, credential and postsecondary training provider for plan formation.	
12.02	Self-assess progress toward meeting graduation requirements and skill-development goals.	
12.03	Develop and complete a chronological checklist of steps and deadlines prior to postsecondary training or national service application that includes any required documentation to gather, writing prompts and examinations.	
12.04	Identify a variety of financial aid opportunities, including scholarships, grants, savings, work, work-study programs, private loans and federal loans.	
12.05	Develop a postsecondary training budget that is inclusive of living and school expenses.	
Job Attainment	
13.0	Find, assess and apply to job opportunities.	
13.01	Identify online job posts relevant to his or her career aspirations.	
13.02	Compare and contrast the job posts’ required qualifications, job duties, compensation, benefits and employers. 	
13.03	Define what information, documentation and writing prompts are required for the positions.	
14.0	Communicate personal competence, character and fit for a job opportunity.	
14.01	Develop a resume.	
14.02	Write a cover letter.	
14.03	Curate a professional portfolio that includes work products.	
14.04	Prepare for and experience a mock job interview.	
15.0	Cultivate and leverage relationships to professionally advance.	
15.01	Request a signed reference letter, letter of recommendation and/or an online skill/professionalism endorsement. 	
15.02	Develop a plan to cultivate a professional digital footprint.	
15.03	Develop a networking plan for a specific industry of interest.	

Standards

After successfully completing this program, the student will be able to perform the following:

Marketing Essentials
01.0	Demonstrate the ability to connect and work well with others for success in any marketing occupation.  
02.0	Demonstrate proficiency in utilizing e-Commerce marketing technology and tools.
03.0	Demonstrate proficiency in applying math skills unique to marketing.
04.0	Identify how core concepts of economics apply to the way businesses operate.
05.0	Identify marketing and business fundamentals.
06.0	Identify current effective selling techniques and procedures.

International Marketing 1
07.0	Demonstrate an understanding of international marketing and global trade.
08.0	Demonstrate comprehension of global trade.
09.0	Demonstrate an understanding of global economics.
10.0	Demonstrate an understanding of import and export basics.
11.0	Demonstrate an understanding of trade documentation.
12.0	Analyze global and economic issues.
13.0	Develop knowledge of government agencies administering trade regulations.

International Marketing 2
14.0	Demonstrate an understanding of global finance.
15.0	Demonstrate an understanding of the laws and regulations related to global marketing.
16.0	Discuss global marketing strategies.
17.0	Demonstrate an understanding of global advertising and promotion.
18.0	Demonstrate effective communication skills specific to global marketing.
19.0	Explain the concept and importance of entrepreneurship.

International Marketing 3
20.0	List the components of a business plan and understand how a business plan contributes to the success of an import/export business.
21.0	Prepare an introduction to a business plan for an import/export business.
22.0	Prepare an analysis of the trading country.
23.0	Prepare a market segment analysis.
24.0	Prepare an analysis of a potential location.
25.0	Prepare a description of the proposed organization of the selected business.
26.0	Prepare a description of the proposed products and/or services.
27.0	Prepare a proposed pricing policy.
28.0	Prepare a marketing strategy.
29.0	Develop a financial plan for an import/export business.
30.0	Demonstrate the uses of marketing-related software.
31.0	Apply a career plan to international marketing.

Florida Department of Education
Student Performance Standards

Course Title:		Marketing Essentials
Course Number	8827110 
Course Credit:	1

Course Description:  

Marketing Essentials blends theory and practice to facilitate immediate implementation and impact.  Students will learn to develop strategic marketing with sales and customer plans.  A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion).  The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to long-term revenue growth, profitability and success.

CTE Standards and Benchmarks	
01.0	Demonstrate the ability to connect and work well with others for success in any marketing occupation.  The student will be able to:	
01.01	Demonstrate the ability to collaborate effectively with team members or partnerships, leadership, and peers from socio-cultural and socio-economic backgrounds, genders, disabilities, and ages.  	
01.02	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player, adaptability, empathy, etc.).  	
01.03	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility, integrity, credibility, reliability, and perseverance etc.).	
01.04	Demonstrate the ability to use creative problem-solving, decision-making, and critical-thinking strategies.  	
01.05	Demonstrate self-management, initiative, multitasking, team management techniques, and organizational skills. (Optionally, demonstrate the ability to utilize team management software.)	
01.06	Explain the concepts of self-knowledge, self-esteem, and self-image.  	
01.07	Demonstrate professional behavior, etiquette, and acceptance of feedback.  	
01.08	Demonstrate respect for the opinions, cultural diversity, customs, and individual differences of others.  	
01.09	Set personal and career goals and develop a plan of action to achieve those goals, including searching and optionally applying for jobs.	
01.10	Develop and demonstrate the human relations skills needed for successful entry and progress in the marketing occupation selected by the student as a career objective. 	
02.0	Demonstrate proficiency in utilizing eCommerce marketing technologies and tools.  The student will be able to:	
02.01	Identify and apply effective workplace communication skills (i.e., verbal, nonverbal, written, and electronic). 	
02.02	Demonstrate the ability to communicate effectively amongst all stakeholders (e.g., customers/clients, co-workers, supervisors, vendors, etc.) using appropriate grammar and terminology.  	
02.03	Discuss the importance of developing networking skills to expand business contacts and optionally, how to utilize various online networking platforms.	
02.04	Prepare and deliver a business-related presentation.  	
02.05	Demonstrate active listening strategies that improve understanding and performance.  	
02.06	Describe positive customer relations, including conflict and dispute resolution.	
02.07	Interpret business policies to customers/clients.  	
02.08	Discuss the importance of providing clear directions, descriptions, and explanations.  	
02.09	Demonstrate the ability to locate, understand, and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, social media platforms, and other electronic media resources.  	
02.10	Identify and explain how electronic media, technological advances, social media platforms, and application software programs continue to shape the field of marketing and increase business productivity. 	
03.0	Demonstrate proficiency in applying math skills unique to marketing.  The student will be able to:	
03.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to the marketing industry.  	
03.02	Understand problem-solving techniques for sales-related transactions (i.e., cash, checks, debit cards, credit cards, electronic, online payment methods, cryptocurrency, discounts, layaway, Credit on Delivery (COD), returns, gift certificates, invoices, and automatic fee withdrawals).  	
03.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.  	
03.04	Demonstrate the ability to make changes correctly. 	
03.05	Calculate tax, gratuity, commission, and miscellaneous charges.  	
03.06	Demonstrate the ability to collect, organize, and interpret data.	
03.07	Understand the importance of stock turnover and stock-to-sales ratio in the industry.  	
03.08	Apply standard industry formulas to determine markup and markdown on merchandise.  	
03.09	Understand the difference between income (credit) and expense (debit). 	
04.0	Identify how core concepts of economics apply to the way businesses operate.  The student will be able to:	
04.01	Explain the concepts of economics and determine economic activities and the types of economic indicators used to measure the economy. 	
04.02	Explain the concept of economic goods and services.  	
04.03	Explain the concept of economic resources and the scarcity of resources.  	
04.04	Explain the concept of utility (i.e., form, place, time, possession and information).  	
04.05	Understand the concept of "supply and demand".	
04.06	Understand the differences between major types of economic systems.  	
04.07	Explain the relationship between government and business.	
04.08	Explain the concept of free enterprise and business ownership.  	
04.09	Explain the concept of price and its role in profit motive.  	
04.10	Explain the concept of risk.  	
04.11	Explain the concept of competition and recognize the government regulations monitoring competition, including monopolies.	
04.12	Understand the concept of productivity and the factors of production needed to produce goods and services.  	
04.13	Identify components of the Gross National Product (GNP) and the Gross Domestic Product (GDP).  	
05.0	Identify marketing and business fundamentals.  The student will be able to:	
05.01	Define marketing and its benefits.  	
05.02	Explain the purpose and scope of marketing in a free enterprise system.  	
05.03	Identify and explain each marketing function. (7 functions of Marketing as defined)	
05.04	Explain how each component of the marketing mix (product, price, place, and promotion) contributes to marketing.  	
05.05	Compare and contrast consumer and industrial markets.  B2B and B2C	
05.06	Understand the relationship of marketing to business and the economy (i.e., incorporate, analyze, and create a  SWOT analysis – strength, weakness, opportunity, and threat).	
05.07	Describe how marketers use consumer research and knowledge of the market to sell products.	
05.08	Discuss major fields of business activity (e.g., manufacturing, wholesaling, retailing, services, cottage industries, street sales, pop-up markets, farmers markets e-Commerce, etc.). 	
05.09	Explain marketing strategies and marketing concepts.  	
05.10	Differentiate between mass marketing and market segmentation. 	
05.11	Explain the importance and techniques of offering the right merchandising mix.  	
05.12	Explain the nature and evolution of channel management (distribution).	
05.13	Explain the elements that allow the development of a marketing plan (e.g. executive summary, business description research, advertising, public relations, direct and indirect marketing, promotions, merchandising, branding, feedback, revision, channel management, etc.).  	
05.14	Explain the “4 P’s” of marketing: price, place, promotion, and product.  	
05.15	Define and analyze a target market as it applies to product development, promotion, and channel management (distribution).  	
05.16	Discuss the roles e-Commerce and social networking play in the marketing of goods and services.  	
05.17	Understand network marketing (multilevel marketing) and how it differs from a pyramid scheme. (Optional)	
05.18	Identify the role of federal regulatory agencies [i.e., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  	
05.19	Identify the advantages and disadvantages of different types of business ownership (e.g., Private Corporation, Sole Proprietorship, Partnership, C Corps Limited Liability Corporation (LLC), Shareholder Corporation, etc.).	
06.0	Identify effective selling techniques and procedures.  The student will be able to:	
06.01	Explain the purpose, principles, and importance of selling and how it relates to the marketing concept.	
06.02	Identify the qualities of a professional sales associate and the responsibilities of sales management. 	
06.03	Identify an effective sales presentation for a target market (e.g., steps of a sale, consumer buying motives, approaches through greeting, merchandise, and service, the proper time to approach a customer to open sale, feature-benefit analysis, overcoming objections building and closing the sale, suggestion, and substitution selling, etc.).	
06.04	Understand different customer segmentation techniques and how different customers make buying decisions.	
06.05	Discuss the importance of meeting specialized sales needs and describe legal and ethical sales issues. 	
06.06	Describe the importance of analyzing sales trends and the use of current technologies.	
06.07	Analyze the use of websites, social media, email, and customer loyalty programs to establish and maintain a customer database.  	

Florida Department of Education
Student Performance Standards
Course Title: 	International Marketing 1
Course Number: 	8839110
Course Credit:	1

Course Description: 

The purpose of this program is to enable students to explore and understand marketing practices in a global environment with respect to trade, global economics, and basic import/export principles. 

CTE Standards and Benchmarks	
07.0	Demonstrate an understanding of international marketing and global trade.  The student will be able to:	
07.01	Define the terms international marketing and global trade.	
07.02	Discuss the importance of global marketing to the individual consumer and his/her country of residence with an emphasis on cultural differences.	
07.03	Identify and describe the major global trade regions and their significance in international trade.	
07.04	Analyze the key regional trade agreements (e.g., ASEAN, Mercosur, African Continental Free Trade Area) and evaluate their impacts on trade relations and marketing strategies within those regions.	
07.05	Discuss the opportunities available in global business.	
07.06	Explain why an understanding of geography, culture, history, world market potential, and global economic, social, and political trends is necessary for success in global marketing.	
07.07	Describe how cultural and technological characteristics can link or divide regions.	
07.08	Explain the importance of market research in determining cultural and economic development.	
07.09	Discuss licensing agreements and cartels.	
08.0	Demonstrate comprehension of global trade.  The student will be able to:	
08.01	 Explain key theories of international trade (e.g., comparative advantage, absolute advantage) to understand how and why countries engage in trade	
08.02	Describe what takes place during the rise or fall of the exchange rate of the U.S. dollar.	
08.03	Outline the advantages and disadvantages of a protectionist policy.	
08.04	Identify possible solutions to the problem of meeting foreign competition.	
08.05	Distinguish between imports and exports by analyzing their definitions, economic impacts, and roles in international trade.	
08.06	Discuss the financial interdependence of nations.	
08.07	Explain the advantages and disadvantages of global trade.	
08.08	Discuss the factors that led to increased international interdependence and the basic concepts associated with trade between nations.	
08.09	Define the major agreements governing international trade:  General Agreement on Tariffs and Trade (GATT), North American Free Trade Agreement (NAFTA), European Union (EU), ASEAN Free Trade Area (AFTA), Southern Common Market (Mercosur), etc. 	
08.10	Discuss the U.S. Balance of Trade.	
08.11	Discuss how government taxes, policies, and programs affect individuals, groups, businesses, and countries.	
08.12	 Evaluate different types of trade barriers (trade, tariff, quota, voluntary export restraints, embargo, most favored nation status, foreign trade zones, dumping, kickbacks.	
08.13	Discuss the roles of the World Trade Organization (WTO) and the International Monetary Fund (IMF)	
09.0	Demonstrate an understanding of global economics.  The student will be able to:	
09.01	Describe the role of global trade.	
09.02	Explain the economic terms associated with global trade.	
09.03	Discuss the economic systems of other countries and their implications for global trade. 	
09.04	Identify potential barriers to international trade.	
09.05	Profile the economic structure of a foreign nation.	
09.06	Discuss events and issues relevant to global economics.	
09.07	Evaluate the impact of regional economic integration (e.g., EU, NAFTA, ASEAN) on trade patterns and international marketing opportunities.	
10.0	Demonstrate an understanding of import and export basics.  The student will be able to:	
10.01	Identify the differences and similarities between domestic and international business.	
10.02	Explain the reasons for exporting and importing.	
10.03	Describe the exporting process.	
10.04	Describe the importing process.	
10.05	 Explain global data by analyzing its significance in informing international business decisions, and the challenges of data collection across different countries.	
10.06	Identify global business resources.	
10.07	Explain the need for overseas business travel by analyzing its role in relationship building and market understanding while considering cultural differences.	
11.0	Demonstrate an understanding of trade documentation.  The student will be able to:	
11.01	Identify the documents necessary for exporting.	
11.02	Identify the documents necessary for importing.	
11.03	Practice calculations using the metric system.	
11.04	Discuss the flow of trade documentation.	
11.05	Prepare trade documentation.	
11.06	Describe export and commercial licensing.	
11.07	Explain the documentation required for letters of credit.	
11.08	(Optional) Prepare the following documents: export packing list, pro forma invoice / commercial invoice, Shipper’s Export Declaration, Certification of Origin, bill of lading, customs entry forms, consular invoices, insurance documentation, damaged goods claim report.	
12.0	Analyze global and economic issues.  The student will be able to:	
12.01	Analyze the characteristics of the global economy.	
12.02	Compare and contrast global business opportunities.	
12.03	Analyze scenarios to determine how trade barriers work.	
12.04	 Critically assess how internet technology both facilitates and complicates international trade, considering its benefits, challenges, and the perspectives of various stakeholders.	
13.0	Develop knowledge of government agencies administering trade regulations.  The student will be able to:	
13.01	Explain the role of the Department of Treasury.	
13.02	Explain the role of the U.S. Customs Service.	
13.03	Explain the role of the Department of Commerce.	
13.04	Explain the role of the Bureau of Export Administration.	
13.05	Explain the role of the International Trade Administration.	
13.06	Explain the role of the Export-Import Bank of the United States (Exim). 	

Florida Department of Education
Student Performance Standards

Course Title: 	International Marketing 2 
Course Number: 	8839120
Course Credit:	1

Course Description:

The purpose of this course is to develop competencies regarding international marketing, transportation, finance, laws and regulations, and communications.  

CTE Standards and Benchmarks	
14.0	Demonstrate an understanding of global finance.  The student will be able to:	
14.01	Explain the basic concepts of global finance.	
14.02	Identify and calculate foreign currency and exchange rates.	
14.03	Describe methods of global payment and finance.	
14.04	Discuss the importance of global finance to global trade.	
14.05	List the types of financial institutions involved in global trade.	
14.06	Analyze the effects of fluctuating exchange rates.	
14.07	Profile the financial system of a foreign nation.	
14.08	Analyze current events and issues relevant to global finance.	
14.09	Explain the concepts of letter of credit and bill of exchange.	
14.10	Explain barter, compensation deals, counter purchase, and buy-back as types of countertrades. 	
14.11	Describe the major types of financial risk (e.g., commercial, political, foreign-exchange, etc.).	
14.12	Describe the major ways to minimize potential financial risk (e.g., hedging, foreign-exchange options, European Currency Unit, etc.).	
15.0	Demonstrate an understanding of the laws and regulations related to global marketing.  The student will be able to:	
15.01	Explain the laws regulating exports.	
15.02	Explain the laws regulating imports.	
15.03	Explain intellectual property rights protection in a global scenario.	
15.04	Explain the basic legal concepts of the Uniform Commercial Code (UCC).	
15.05	Explain the basic legal concepts pertaining to the international sale of goods.	
16.0	Discuss global marketing strategies.  The student will be able to:	
16.01	 Analyze the significance of designing high-quality products that not only meet customer needs but also adapt to advancing technology, considering how this approach impacts customer satisfaction, competitive advantage, and sustainability in a global environment.	
16.02	Explain the importance of cost containment, customer satisfaction, and after-sales support.	
17.0	Demonstrate an understanding of global advertising and promotion.  The student will be able to:	
17.01	Analyze the advantages and disadvantages of centralized and decentralized advertising.	
17.02	Discuss the importance of global market segmentation and promotion.	
17.03	Explain how language barriers affect communication.	
17.04	Discuss the impact of cultural diversity on global advertising.	
17.05	 Evaluate and explain the importance of media availability, coverage, and effectiveness in the context of global trade, considering how these factors influence international market access, consumer perceptions, and the dissemination of trade policies across different countries.	
17.06	Design and implement a digital marketing campaign targeting an international audience, utilizing various online platforms and incorporating analytics to measure campaign effectiveness.	
18.0	Demonstrate effective communication skills specific to global marketing.  The student will be able to:	
18.01	Explain how methods of communication differ on a global scale.	
18.02	Identify the communication modes used to facilitate global trade.	
18.03	Discuss the role of digital communication tools (e.g., social media, email, webinars) in international marketing, learning how to effectively use these platforms to engage global audiences.	
19.0	Explain the concept and importance of entrepreneurship.  The student will be able to:	
19.01	Define entrepreneurship and entrepreneur. 	
19.02	Differentiate between a product-based and a service-based business.	
19.03	Discuss the role of the entrepreneur in the global community.	
19.04	Identify the opportunities and risks involved in ownership of an import/export business.	
19.05	Discuss the role of the entrepreneur in promoting ethical business practices and relationships.	
19.06	List the components of a business plan and a lean canvas.	
19.07	Identify how a business plan contributes to the success of a business.	
19.08	Determine the advantages and disadvantages of entrepreneurship.	
19.09	Discuss entrepreneurship as a career choice.	
19.10	Evaluate personal entrepreneurial potential.	

Florida Department of Education
Student Performance Standards

Course Title:	International Marketing 3
Course Number: 	8839130 
Course Credit:	1

Course Description:

The purpose of this course is to provide instruction for the career-sustaining level employment in the industry.  The content includes applied skills related to international marketing functions, employment skills required for success in international marketing, career planning, and entrepreneurship as related to an international market.

CTE Standards and Benchmarks	
20.0	List the components of a business plan and understand how a business plan contributes to the success of an import/export business.  The student will be able to:	
20.01	Describe the components of a business plan (e.g., Executive Summary, Introduction, Analysis of Business Situation, Planned Operation, Planned Financing, etc.).	
20.02	Discuss the importance of a business plan in developing a business idea and evaluating success.	
20.03	Select the data/graphics, maps, and diagrams to be included in the business plan.	
20.04	Utilize current technology to develop a business plan.	
21.0	Prepare an introduction for a business plan for an import/export business.  The student will be able to:	
21.01	Identify and describe the type of import/export business.	
21.02	Analyze how current or changing economic situations create unfulfilled consumer demand for the business.	
21.03	Create a business philosophy pertaining to the operation of the business and the expected attitude toward customers, employees, and competitors.	
21.04	Compose a description of the product/service and the advantages and benefits the product/service will provide customers.	
21.05	Predict the factors that will contribute to the success of the business, considering elements such as market demand, competitive advantage, adaptability to changes in technology and consumer preferences, and effective marketing strategies in a global context.	
22.0	Prepare an analysis of the trading country.  The student will be able to:	
22.01	Analyze the trading country with respect to geographic, demographic, and economic data.	
22.02	Assess the competition and the effects of seasonal fluctuations.	
22.03	Analyze the projected growth of the trading country.	
23.0	Prepare a market segment analysis.  The student will be able to:	
23.01	Analyze the target market by geographical area, demographics, lifestyle, and product benefits.	
23.02	Explain the importance of market segmentation.	
23.03	Describe customer buying behavior related to the proposed business.	
23.04	Profile potential customers in the context of international marketing by analyzing their demographics, cultural influences, purchasing behaviors, and preferences across diverse global markets, and discuss how these insights can inform tailored marketing strategies.	
24.0	Prepare an analysis of a potential location.  The student will be able to:	
24.01	Evaluate appropriate business locations based on availability, cost, traffic patterns, accessibility, and proximity to the competition and shipping facilities.	
24.02	Research the cultural, financial, career and technical, age, and mobility characteristics of inhabitants of potential locations.	
24.03	Describe the market trends affecting potential locations.	
24.04	Determine the advantages and disadvantages of different types of business locations.	
24.05	Determine the steps involved in selecting a specific business site.	
25.0	Prepare a description of the proposed organization of the selected business.  The student will be able to:	
25.01	Determine the type of ownership best suited for international market entry (e.g., exporting, joint ventures, franchising) and assess their suitability for different international markets.	
25.02	Identify the steps involved in the formation of a business.	
25.03	Outline the steps in the employee hiring process.	
25.04	Prepare an organizational chart.	
25.05	Create job descriptions for identified positions.	
26.0	Prepare a description of the proposed products and/or services.  The student will be able to:	
26.01	Summarize details of the products/services to be offered.	
26.02	Identify potential suppliers/manufacturers.	
26.03	Develop an inventory policy, if applicable.	
26.04	Identify the supplies necessary for the operation of the business.	
26.05	Compose and develop a customer profile.	
26.06	Evaluate the importance of determining a product policy.	
27.0	Prepare a proposed pricing policy.  The student will be able to:	
27.01	 Identify product costs and suggest markups by analyzing market trends and competitor pricing to enhance profitability in the international market.	
27.02	Analyze the relationship with competitors by evaluating competitive positioning, market share, and strategic interactions that influence business decisions and market dynamics.	
27.03	Evaluate the importance of determining a price line. 	
27.04	Define and describe profit margin. 	
27.05	Determine how to calculate profit margin.	
27.06	Identify pricing incentive options.	
27.07	Describe pricing strategy choices.	
28.0	Prepare a marketing strategy.  The student will be able to:	
28.01	 Determine an appropriate image that effectively represents the brand's identity and values, considering its target audience and the cultural context of international markets.	
28.02	Select a promotional mix for the business.	
28.03	Establish promotional objectives for the business.	
28.04	Identify the methods of promotion to be used by comparing and contrasting costs versus benefits. 	
28.05	Develop an advertising plan; identify the types and costs of media to be used.	
28.06	Develop a promotional plan; include sales promotion. 	
28.07	Develop ideas for obtaining publicity for the business.	
28.08	Write a press release.	
28.09	Design a website for the business.	
28.10	Discuss the importance of internet technology in marketing products/services globally.	
28.11	Identify the role of customer service.	
28.12	Discuss the role of selling in an import/export business.	
29.0	Develop a financial plan for an import/export business.  The student will be able to:	
29.01	Estimate the dollar amount required to open an import/export business.	
29.02	Compare and contrast available funding sources; identify the amount of personal financial commitment required.	
29.03	Complete a loan application.	
29.04	Prepare a plan to repay borrowed funds or to provide a return on investment to equity funds.	
29.05	Project monthly and annual business income for the first year of operation.	
29.06	Estimate monthly and annual cash flow for the first year of operation.	
29.07	Calculate the sales volume required for profitability during the first year of operation.	
29.08	Prepare a statement of opening assets, liabilities, and net worth.	
29.09	Prepare a cash flow projection for a simulated import/export business.	
29.10	Prepare a five-year financial plan.	
29.11	Develop a summary of key points for supporting financial requests.	
30.0	Demonstrate the uses of marketing-related software.  The student will be able to:	
30.01	Perform data entry procedures.	
30.02	Perform merchandising math data entry procedures (e.g., stock turnover, markup, markdown, open-to-buy, pricing, invoicing, etc.).	
30.03	Perform marketing spreadsheet data entry and output procedures.	
30.04	Analyze a marketing spreadsheet in a decision-making situation.	
30.05	Design and prepare an advertising brochure.	
30.06	Discuss the importance of  technology and online services to an import/export business.	
31.0	Apply a career plan to international marketing.  The student will be able to:	
31.01	Develop a plan for pursuing a specific career in international marketing (e.g., training and educational requirements, skills and abilities, steps for reaching career goals, etc.).	
31.02	Demonstrate the competencies required for career-sustaining and mid-level management positions in international marketing.	
31.03	Demonstrate specific technology applications related to the selected international marketing career plan.	
31.04	Develop forms of documentation for inclusion in a career portfolio for international marketing.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Florida Standards for English Language Development (ELD)

English language learners communicate for social and instructional purposes within the school setting. ELD.K12.ELL.SI.1

English Language Development (ELD) Standards Special Notes:
Teachers are required to provide listening, speaking, reading and writing instruction that allows English language learners (ELL) to communicate for social and instructional purposes within the school setting.  For the given level of English language proficiency and with visual, graphic, or interactive support, students will interact with grade level words, expressions, sentences and discourse to process or produce language necessary for academic success. The ELD standard should specify a relevant content area concept or topic of study chosen by curriculum developers and teachers which maximizes an ELL’s need for communication and social skills. For additional information on the development and implementation of the ELD standards, please contact the Bureau of Student Achievement through Language Acquisition at sala@fldoe.org.

Career and Technical Student Organization (CTSO)

CTSOs are co-curricular career and technical student organizations providing leadership training and reinforcing specific career and technical skills. Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered. Other CTSOs not listed in this curriculum framework or recognized by the Florida Department of Education are permissible provided they support student mastery over the standards and benchmarks of this curriculum framework.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular course or a modified course.  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete a Career and Technical Education (CTE) course.  The student should work on different competencies and new applications of competencies each year toward completion of the CTE course.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.