Florida Department of Education
Curriculum Framework 

Program Title:	Fashion Marketing
Program Type:	Career Preparatory
Career Cluster:	Marketing, Sales & Service

Secondary – Career Preparatory	
Program Number	8806000	
CIP Number	0252190200	
Grade Level	9-12	
Program Length	3 credits	
Teacher Certification	Refer to the Program Structure section.	
CTSO	DECA, FBLA-PBL	
SOC Codes (all applicable) 	41-2031 – Retail Salespersons
41-1011 – First-Line Supervisors of Retail Sales Workers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and the relevant technical knowledge and skills needed to prepare for further education and careers in the fashion marketing and sales industry; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of fashion marketing occupations.  This program offers a broad foundation of knowledge and skills to prepare students for employment in the fashion marketing industry.  

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction totaling three credits.

To teach the courses listed below, instructors must hold at least one of the teacher certifications indicated for that course.

The following table illustrates the secondary program structure:

Course Sequence	Course Number	Course Title	Teacher Certification	Length	SOC Code	Level	Graduation Requirement	
Course 1 Options	
8806010
	
Fashion Essentials   
	BUS ED 1
MKTG 1
MKTG MGMT 7G
RETAILING @7 7G	1 credit	41-2031	
2

	CT

Course 1 Options	8827110	Marketing Essentials	ADVR PROM 7G
BUS ED 1 
MKTG 1
MKTG MGMT 7G
RETAILING @7 7G
TC COOP ED @7	1 credit		2	CT	
Course 2 Options	8806020	
Fashion Applications
	BUS ED 1
MKTG 1
MKTG MGMT 7G
RETAILING @7 7G	1 credit		2	CT	
Course 2 Options	8827120	Marketing Applications	ADVR PROM 7G
BUS ED 1 
MKTG 1
MKTG MGMT 7G
RETAILING @7 7G	1 credit		2	CT	
Course 3	8806030	Fashion Marketing Management	MKTG 1
MKTG MGMT 7G
RETAILING @7 7G	1 credit	41-1011	3	CT	
(Graduation Requirement Codes: CT=Career & Technical Education, EQ= Equally Rigorous Science, EC= Economics, MA=Mathematics, PL=Personal Financial Literacy)

Florida’s Career Readiness Skills for CTE Programs 

Employability Skills	
01.0	Apply academic skills to workplace scenarios.	
01.01	Use reading skills.	
01.02	Use writing skills.	
01.03	Use mathematical strategies and procedures.	
01.04	Use scientific principles and procedures.	
02.0	Design a solution to an industry problem.	
02.01	Use critical thinking.	
02.02	Use creativity.	
02.03	Make sound decisions.	
02.04	Solve problems.	
02.05	Reason. 	
02.06	Plan and organize.	
03.0	Manage resources within an industry project	
03.01	Manage time.	
03.02	Manage money or resources.	
03.03	Manage materials.	
03.04	Manage personnel.	
04.0	Oversee the subcomponents, operations and output of a technical or organizational system.	
04.01	Manage systems.	
04.02	Monitor systems.	
04.03	Improve systems.	
05.0	Use information for decision making.	
05.01	Locate information.	
05.02	Organize information.	
05.03	Use information.	
05.04	Analyze information.	
05.05	Communicate information.	
06.0	Apply relevant technology to workplace scenarios to aid productivity.	
06.01	Use technology.	
07.0	Interpret and express interpersonal communication.	
07.01	Communicate verbally.	
07.02	Listen actively.	
07.03	Comprehend written material.	
07.04	Convey information in writing.	
07.05	Communicate nonverbally.	
07.06	Interpret nonverbal communication.	
08.0	Interact with others to accomplish workplace goals.	
08.01	Collaborate with others in a team.	
08.02	Respond to customer needs.	
08.03	Exercise leadership.	
08.04	Negotiate to resolve conflict.	
08.05	Respect others.	
09.0	Manage personal behavior to maximize productivity and professional growth.	
09.01	Demonstrate responsibility and self-discipline.	
09.02	Adapt and show flexibility.	
09.03	Work independently.	
09.04	Demonstrate a willingness to learn.	
09.05	Demonstrate integrity.	
09.06	Demonstrate professionalism.	
09.07	Take initiative.	
09.08	Display positive attitude.	
09.09	Take responsibility for professional growth.	
Career Exploration & Planning 	
10.0	Explain career opportunities aligned with the regional economy and personal aspirations.	
10.01	Describe regional occupations that are high-demand, high-growth, high-wage and/or high-skill.	
10.02	Describe careers aligned with his or her interests, skills and values based on career assessment, experiential learning, career informational interviews, research and/or reflection.	
11.0	Explain postsecondary pathways aligned with his or her career aspirations.	
11.01	Compare and contrast postsecondary pathways, including education, employment, entrepreneurship and enlistment (the “Four Es”). 	
11.02	Compare and contrast regional postsecondary training provider options, including apprenticeships, technical colleges, state colleges, universities and industry-recognized certification providers. 	
11.03	Define postsecondary credentialing and stacking options, including industry-recognized certifications, apprenticeship certificates of completion, career certificates, licenses and associate or baccalaureate degrees. 	
11.04	Compare postsecondary training data for training programs of interest, such as total costs, average student loan debt, and median earnings and job placement rates after program completion.	
12.0	Develop a personalized career and academic plan.	
12.01	Prioritize an occupation, credential and postsecondary training provider for plan formation.	
12.02	Self-assess progress toward meeting graduation requirements and skill-development goals.	
12.03	Develop and complete a chronological checklist of steps and deadlines prior to postsecondary training or national service application that includes any required documentation to gather, writing prompts and examinations.	
12.04	Identify a variety of financial aid opportunities, including scholarships, grants, savings, work, work-study programs, private loans and federal loans.	
12.05	Develop a postsecondary training budget that is inclusive of living and school expenses.	
Job Attainment	
13.0	Find, assess and apply to job opportunities.	
13.01	Identify online job posts relevant to his or her career aspirations.	
13.02	Compare and contrast the job posts’ required qualifications, job duties, compensation, benefits and employers. 	
13.03	Define what information, documentation and writing prompts are required for the positions.	
14.0	Communicate personal competence, character and fit for a job opportunity.	
14.01	Develop a resume.	
14.02	Write a cover letter.	
14.03	Curate a professional portfolio that includes work products.	
14.04	Prepare for and experience a mock job interview.	
15.0	Cultivate and leverage relationships to professionally advance.	
15.01	Request a signed reference letter, letter of recommendation and/or an online skill/professionalism endorsement. 	
15.02	Develop a plan to cultivate a professional digital footprint.	
15.03	Develop a networking plan for a specific industry of interest.	

Standards

After successfully completing this program, the student will be able to perform the following:

Fashion Essentials 
01.0	Demonstrate human relations skills necessary for success in fashion occupations.
02.0	Demonstrate proficiency in applying communication and technology skills.
03.0	Demonstrate proficiency in applying math skills unique to fashion marketing.
04.0	Identify economic principles in business.
05.0	Identify marketing and business fundamentals.
06.0	Identify effective selling techniques and procedures.
07.0	Discuss the history of fashion.
08.0	Discuss the use of design in fashion.

Fashion Applications
09.0	Select a fashion marketing industry for career planning.
10.0	Demonstrate applications of channel management (distribution) to the fashion marketing industry.
11.0	Explain the concepts of financing to the selected fashion marketing industry.
12.0	Demonstrate product/service planning for the fashion marketing industry.
13.0	Demonstrate marketing information management for the fashion marketing industry.
14.0	Demonstrate pricing applications for the fashion marketing industry.
15.0	Demonstrate promotion applications for the fashion marketing industry.
16.0	Demonstrate purchasing applications for the fashion marketing industry.
17.0	Demonstrate applications of safety and risk-management for the fashion marketing industry.
18.0	Demonstrate selling techniques within the fashion marketing industry.
19.0	Demonstrate an understanding of entrepreneurship.
20.0	Identify the use of technology in fashion marketing.
21.0	Discuss the fashion design segment.
22.0	Identify characteristics of textiles and yarns used in fashion related industries.
23.0	Discuss fabric design and construction.
24.0	Discuss the steps involved in planning and optionally, putting on a fashion show.

Marketing Essentials 
25.0	Demonstrate the ability to connect and work well with others for success in any marketing occupation.
26.0	Demonstrate proficiency in utilizing eCommerce marketing technologies and tools.
27.0	Demonstrate proficiency in applying math skills unique to marketing.
28.0	Identify how core concepts of economics apply to the way businesses operate.
29.0	Identify marketing and business fundamentals.
30.0	Identify effective selling techniques and procedures.

Marketing Applications
31.0	Select a marketing industry for career planning.
32.0	Demonstrate applications of channel management (distribution) for the selected marketing segment.
33.0	Explain the concepts of financing for the selected marketing segment.
34.0	Demonstrate product/service planning for the selected marketing segment.
35.0	Demonstrate marketing information management for the selected marketing segment. 
36.0	Demonstrate pricing applications for the selected marketing segment. 
37.0	Demonstrate promotion applications for the selected marketing segment.
38.0	Understand the Core Principles of Branding.
39.0	Analyze Branding Strategies.
40.0	Develop a Brand Strategy.
41.0	Measure Brand Success.
42.0	Evaluate the Impact of Digital Media on Branding.
43.0	Understand Ethical Branding Practices.
44.0	Demonstrate purchasing applications for the selected marketing segment. 
45.0	Demonstrate applications of safety and risk management for the selected marketing segment. 
46.0	Demonstrate selling techniques within the selected marketing segment.
47.0	Demonstrate an understanding of entrepreneurship.
48.0	Identify the uses of technology in marketing.

Fashion Marketing Management
49.0	Apply economic principles of business to fashion marketing.
50.0	Apply fashion product and service technology.
51.0	Demonstrate merchandising skills appropriate for fashion marketing.
52.0	Implement fashion marketing operational techniques.
53.0	Demonstrate proficiency in applying higher level mathematical skills unique to fashion marketing.
54.0	Apply promotional planning techniques and procedures to fashion marketing.
55.0	Apply entrepreneurial concepts to fashion marketing.
56.0	Apply marketing management principles to a fashion-related business.
57.0	Analyze global trends in fashion marketing.
58.0	Demonstrate the applications of technology relative to fashion marketing.
59.0	Apply a career plan to fashion marketing.

Florida Department of Education
Student Performance Standards

Course Title:		Fashion Essentials
Course Number:	8806010
Course Credit:	1

Course Description:

The purpose of this course is to develop the competencies essential to fashion marketing.  These competencies include employability, human relations, communication, math, and economic skills.  The fundamentals of fashion marketing and selling are also included.  

CTE Standards and Benchmarks	
01.0	Demonstrate human relations skills necessary for success in fashion marketing occupations.  The student will be able to:	
01.01	Demonstrate the ability to collaborate effectively with team members or partnerships, leadership, across departments, and with peers from socio-cultural and socio-economic backgrounds, genders, disabilities and ages.  	
01.02	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player, adaptability, empathy, etc.).  	
01.03	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility, integrity, credibility, reliability and perseverance, etc.).	
01.04	Demonstrate the ability to use creative problem solving, decision-making and critical thinking strategies.  	
01.05	Demonstrate self-management, initiative, multitasking, team management techniques and organizational skills. (Optional, demonstrate the ability to utilize team management software.)	
01.06	Explain the concepts of self-knowledge, self-esteem, and self-image.  	
01.07	Demonstrate professional behavior, etiquette and acceptance of feedback.  	
01.08	Demonstrate respect for the opinions, cultural diversity, customs, and individual differences of others.  	
01.09	Set personal and career goals and develop a plan of action to achieve those goals, including searching and optionally, applying for jobs.	
01.10	Develop and demonstrate the human relations skills needed for successful entry and progress in the occupation selected by the student as a career objective. 	
02.0	Demonstrate proficiency in applying communication and technology skills.  The student will be able to:	
02.01	Identify and apply effective workplace communication skills (i.e., verbal, nonverbal, written and electronic). 	
02.02	Demonstrate the ability to communicate effectively amongst all stakeholders (e.g., customers/clients, co-workers, supervisors, vendors, etc.) using appropriate grammar and terminology.  	
02.03	Discuss the importance of developing networking skills to expand business contacts and optionally, how to utilize various online networking platforms.	
02.04	Prepare and deliver a business-related presentation.  	
02.05	Demonstrate active listening strategies that improve understanding and performance.  	
02.06	Describe positive customer relations, including conflict and dispute resolution.	
02.07	Interpret business policies to customers/clients.  	
02.08	Discuss the importance of providing clear directions, descriptions, and explanations.  	
02.09	Demonstrate the ability to locate, understand and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams and electronic media resources. (Optional)	
02.10	Identify and explain how electronic media, technological advances and computer software programs continue to shape the field of fashion marketing and increase business productivity. (Optional)	
03.0	Demonstrate proficiency in applying math skills unique to fashion marketing.  The student will be able to:	
03.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to the marketing industry.  	
03.02	Understand problem-solving techniques to sales-related transactions (i.e., cash, checks, debit cards, credit cards, discounts, layaway, Credit on Delivery (COD), returns, gift certificates, invoices and automatic fee withdrawals).  	
03.03	Interpret quantitative information from tables, charts and graphs as related to the workplace.  	
03.04	Demonstrate the ability to make change correctly. 	
03.05	Calculate tax, gratuity, commission, and miscellaneous charges.  	
03.06	Demonstrate the ability to collect, organize and interpret data.	
03.07	Understand the importance of stock turnover and stock-to-sales ratio in the industry.  	
03.08	Apply standard industry formulas to determine markup and markdown on merchandise.  	
03.09	Understand the difference between income (credit) and expense (debit). (Optional)	
04.0	Identify economic principles in business.  The student will be able to:	
04.01	Explain the concepts of economics and determine economic activities and the types of economic indicators used to measure the economy. 	
04.02	Explain the concept of economic goods and services.  	
04.03	Explain the concept of economic resources and the scarcity of resources.  	
04.04	Explain the concept of utility (i.e., form, place, time, possession and information).  	
04.05	Understand the concept of "supply and demand".	
04.06	Understand the differences between major types of economic systems.  	
04.07	Explain the relationship between government and business.	
04.08	Explain the concept of free enterprise and business ownership.  	
04.09	Explain the concept of price and its role in profit motive.  	
04.10	Explain the concept of risk.  	
04.11	Explain the concept of competition and recognize the government regulations monitoring competition, including monopolies.	
04.12	Understand the concept of productivity and the factors of production needed to produce goods and services.  	
04.13	Identify components of the Gross National Product (GNP) and the Gross Domestic Product (GDP).  	
05.0	Identify marketing and business fundamentals.  The student will be able to:	
05.01	Define marketing and its benefits.  	
05.02	Explain the purpose and scope of marketing in a free enterprise system.  	
05.03	Identify and explain each marketing function.	
05.04	Explain how each component of the marketing mix contributes to marketing.  	
05.05	Compare and contrast consumer and industrial markets.  	
05.06	Understand the relationship of marketing to business and the economy (i.e., SWOT analysis – strength, weakness, opportunity and threat).	
05.07	Describe how marketers use consumer research and knowledge of the market to sell products.	
05.08	Discuss major fields of business activity (e.g., manufacturing, wholesaling, retailing, services, cottage industries, urban street sales, e-Commerce, etc.). 	
05.09	Explain marketing strategies and marketing concepts.  	
05.10	Differentiate between mass marketing and market segmentation. 	
05.11	Explain the importance and techniques of offering the right merchandising blend.  	
05.12	Explain the nature and evolution of channel management (distribution).	
05.13	Explain the elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, branding, feedback, revision, channel management, etc.).  	
05.14	Explain the “4 P’s” of marketing: price, place, promotion and product.  	
05.15	Define and analyze a target market as it applies to product development, promotion and channel management (distribution).  	
05.16	Discuss the roles e-Commerce and social networking play in the marketing of goods and services.  	
05.17	Understand network marketing (multilevel marketing) and how it differs from a pyramid scheme. (Optional)	
05.18	Identify the role of federal regulatory agencies [i.e., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  	
05.19	Identify the advantages and disadvantages of different types of business ownership (e.g., Private Corporation, Sole Proprietorship, Partnership, Limited Liability Corporation (LLC), Shareholder Corporation, etc.).	
06.0	Identify effective selling techniques and procedures.  The student will be able to:	
06.01	Explain the purpose, principles, and importance of selling and how it relates to the marketing concept.	
06.02	Identify qualities of a professional sales associate and the responsibilities of sales management. 	
06.03	Identify an effective sales presentation for a target market (e.g., steps of a sale, consumer buying motives, approaches through greeting, merchandise and service, proper time to approach a customer to open sale, feature-benefit analysis, building and closing the sale, suggestion and substitution selling, etc.).	
06.04	Understand different customer types and how customers make buying decisions.	
06.05	Discuss the importance of meeting specialized sales needs and describe legal and ethical sales issues. 	
06.06	Describe the importance of analyzing sales trends and the use of current technologies.	
06.07	Analyze the use of websites, social media, email, and customer loyalty programs to establish and maintain a customer database.  	
07.0	Discuss the history of fashion.  The student will be able to:	
07.01	Describe the theories of the origin of fashion. 	
07.02	Describe the influences of historical events on American and international fashion trends. 	
07.03	Understand the economic, demographic, social, and political influences on fashion. 	
07.04	Explain how the trickle-down and trickle-up theories apply to the fashion industry. 	
07.05	Discuss the stages of the fashion cycle. 	
07.06	Discuss the impact of technology on the fashion industry. 	
07.07	Identify major fashion designers and the impact of these designers on the industry. 	
07.08	Differentiate between fashion trends and fads. 	
07.09	Discuss the evolution of national and local fashion retailers. 	
07.10	Discuss the influence of electronic media on the fashion industry. 	
08.0	Discuss the use of design in fashion.  The student will be able to:	
08.01	Identify and discuss the elements of design (e.g., color, shape, line, texture, etc.). 	
08.02	Identify and discuss the principles of design (e.g., balance, proportion, emphasis, rhythm, etc.). 	
08.03	Discuss the impact of color in fashion. 	
08.04	Explain the principles of color psychology and symbolism. 	
08.05	Identify the purpose and uses of the color wheel. 	
08.06	Identify a variety of color schemes (e.g., monochromatic, analogous, complimentary, triad, etc.). 	
08.07	Discuss the use of shape, line, and texture in fashion and merchandising. 	
08.08	Discuss the importance of balance in garment design. 	
08.09	Discuss the roles of proportion, emphasis, rhythm, and harmony in garment design. 	

Florida Department of Education
Student Performance Standards

Course Title:		Fashion Applications
Course Number:	8806020
Course Credit:	1

Course Description:

This course is designed to provide students with an in-depth study of fashion marketing in a free enterprise society and provide the knowledge, skills, and attitudes required for employment in a wide variety of fashion marketing occupations.  

CTE Standards and Benchmarks	
09.0	Select a fashion marketing industry for career planning.  The student will be able to:	
09.01	Identify current employment opportunities in fashion marketing.  	
09.02	Identify sources of information for career planning.  	
09.03	Conduct in-depth career research including requirements for entry and advancement, career ladders, and opportunities related to the career field.  	
09.04	Explain the duties, responsibilities, required skills and knowledge for a particular career in the fashion marketing.  	
09.05	Identify the advantages and disadvantages of a career in fashion marketing.	
09.06	Complete self-assessments and an analysis of lifestyle goals and career aspirations.  	
09.07	Develop an individualized education and career plan related to fashion marketing, including the development of a resume.  	
09.08	Write a job description for a fashion marketing position.	
10.0	Demonstrate applications of channel management (distribution) to the fashion marketing industry.  The student will be able to:	
10.01	Explain the concepts and processes needed to move, store, track, locate, and/or transfer ownership of goods and services. 	
10.02	Explain the concepts of physical channel management (distribution) and transportation systems related to the industry.  	
10.03	Develop appropriate plans utilizing channel management for the specific industry.	
10.04	Explain the relationship between customer service and distribution.  	
10.05	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.	
11.0	Explain the concepts of financing to the selected fashion marketing industry.  The student will be able to:	
11.01	Explain the financial concepts used in making business decisions.  	
11.02	Explain the concept of financial administration.  	
11.03	Explain the difference between income (credit) and expense (debit).	
11.04	Identify various types of credit policies and procedures.	
11.05	Explain the purposes and importance of credit.  	
11.06	Identify the positive and negative impacts of using credit in marketing situations and understand the regulations affecting credit. (Optional)	
11.07	Compare and contrast the use of different credit applications, types of credit accounts, and the differences between debit and credit cards.  	
11.08	Analyze industry concepts of price, profit, competition, and productivity.  	
12.0	Demonstrate product/service planning for the fashion marketing industry.  The student will be able to:	
12.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  	
12.02	Explain the steps involved in decision-making (e.g., assessment, planning, implementation design, evaluation, etc.).  	
12.03	Explain the importance of product and service technology as it relates to customer satisfaction.  	
12.04	Explain the effect of current and emergent technologies on life-roles, lifestyles, careers, and marketing occupations. 	
12.05	Explain product and service quality as applicable to grades and industry standards.  	
12.06	Discuss product-liability risks.	
12.07	Explain warranties and guarantees.   	
12.08	Develop a product/service plan.	
12.09	Describe factors used by marketers to position products/business. 	
12.10	Identify the stages and impact of product life cycle.  	
13.0	Demonstrate marketing information management for the fashion marketing industry.  The student will be able to:	
13.01	Explain the process of marketing information management.	
13.02	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  	
13.03	Identify procedures for the use of marketing information management to gather and manage information.  	
13.04	Explain the nature and scope of marketing operations. (Optional)	
13.05	Demonstrate knowledge of inventory control systems and shipping and receiving procedures. (Optional)	
14.0	Demonstrate pricing applications for the fashion marketing industry.  The student will be able to:	
14.01	Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value.  	
14.02	Explain pricing objectives, policies, and strategies. 	
14.03	Explain price-marking techniques.  	
14.04	Explain procedures for changing prices.  	
14.05	Demonstrate decision-making skills required for determining pricing relative to the competition.  	
14.06	Demonstrate problem-solving skills required when considering profit and price.  	
15.0	Demonstrate promotion applications for the fashion marketing industry.  The student will be able to:	
15.01	Explain the concepts and strategies needed to communicate information about products, services, branding, and/or ideas to achieve a desired outcome.  	
15.02	Identify types of promotion used in the industry.	
15.03	Discuss the importance of advertising media and the role of digital and social media in advertising.  	
15.04	Explain the purposes and elements of advertising and display.	
15.05	Use advertising guidelines and/or regulations to design appropriate media sample ads (e.g., print, radio, television, electronic media, etc.).  	
15.06	Use design principles to prepare such merchandise/service displays (e.g., windows, endcaps, kiosks, point of sale activity, etc.).  	
15.07	Write a promotional message to appeal to a target market. 	
15.08	Develop a sales promotion plan for a marketing organization.	
15.09	Demonstrate public relations techniques as used in the marketing industry.	
15.10	Evaluate effective website designs.  	
16.0	Demonstrate purchasing applications for the fashion marketing industry.  The student will be able to:	
16.01	Explain the relationship between stock/inventory turnover and purchasing.	
16.02	Demonstrate proper purchasing procedures. 	
16.03	Explain different types of purchasing situations.	
16.04	Demonstrate techniques used to obtain the best terms when negotiating a purchase.  	
17.0	Demonstrate applications of safety and risk-management for the fashion marketing industry.  The student will be able to:	
17.01	Explain the nature and scope of risk management.	
17.02	Identify various types of business risks.	
17.03	Describe ways businesses can manage risks, including purchasing insurance.	
18.0	Demonstrate selling techniques within the fashion marketing industry.  The student will be able to:	
18.01	Explain the purpose and goal of the selling function and how it relates to the marketing concept.	
18.02	Explain the steps in a sale and how to handle objections.	
18.03	Create a sales presentation using presentation/media software.	
19.0	Demonstrate an understanding of entrepreneurship.  The student will be able to:	
19.01	Define entrepreneurship.	
19.02	Identify, explain, compare, and contrast the different types of business ownership (e.g., sole-proprietorship, partnership, corporation, franchise, licensing, etc.).  	
19.03	Discuss the role of the entrepreneur/ small business in the domestic and global economy. 	
19.04	Discuss entrepreneurship as a career choice (e.g., characteristics, aptitudes, skills necessary to be a successful entrepreneur, etc.).  	
19.05	Discuss the four parts of a business (i.e., production, finance, marketing and customer service).  	
19.06	Analyze current entrepreneurial trends in the marketplace. 	
19.07	Discuss the importance of ethics and social responsibility in business.  	
19.08	Identify the strategies and methods for generating a business plan. 	
19.09	Identify the types and sources of government regulations and taxation that may affect a business.  	
19.10	Describe the advantages and risks of entrepreneurship.	
20.0	Identify the use of technology in fashion marketing.  The student will be able to:	
20.01	Explain the importance and uses of electronic media within the realm of marketing.  	
20.02	Utilize application software (e.g., word processing, spreadsheets, presentation/media software, etc.) to create career/industry-related materials.  	
20.03	Identify technology appropriate for marketing functions and practices related to a selected marketing career field. 	
20.04	Select and use a variety of technology (e.g., electronic media, information services, desktop-publishing software programs, etc.) to create, revise and verify marketing media.  	
21.0	Discuss the fashion design segment.  The student will be able to:	
21.01	Identify and discuss the different categories of apparel. 	
21.02	Describe the standard sizing utilized by the fashion industry. 	
21.03	Identify clothing styles as they relate to line and design. 	
21.04	Discuss the importance of branding for fashion designers. 	
21.05	Explain the design process for ready-to-wear designers. 	
21.06	Evaluate the importance of local, national and international fashion weeks. 	
22.0	Identify the characteristics of textiles and yarns used in fashion related industries.  The student will be able to:	
22.01	Identify the types, uses, characteristics, advantages, and disadvantages of natural fibers. 	
22.02	Identify the types, uses, characteristics, advantages, and disadvantages of manufactured/synthetic fibers. 	
22.03	Identify the types, uses, characteristics, advantages, and disadvantages of leather and fur. 	
22.04	Discuss innovations and trends in the fiber trade. 	
22.05	Discuss the types and roles of yarn blends and textures. 	
23.0	Discuss fabric design and construction.  The student will be able to:	
23.01	Identify and discuss the major forms of fabric design (e.g., structural, applied, etc.). 	
23.02	Identify types of weaving. 	
23.03	Identify types of knitting. 	
23.04	Identify other methods of fabric construction (e.g., nonwovens, quilted, etc.). 	
23.05	Discuss the impact of fabric finishing on fabrics. 	
23.06	Identify fabric finishing options (e.g., bleaching, dyeing, printing, etc.). 	
23.07	Discuss the differences between mechanical and chemical finishes. 	
23.08	Discuss the differences between quality and performance standards. 	
23.09	Discuss the impact of computer-aided design (CAD) and computer-aided manufacturing (CAM) on fabric design and construction. 	
24.0	Discuss the steps involved in planning and optionally, putting on a fashion show.  The student will be able to:	
24.01	Explain the purposes of fashion shows. 	
24.02	Identify the main types of fashion shows. 	
24.03	Identify the steps involved in planning a fashion show. 	
24.04	Explain the importance of coordinating merchandise and models. 	
24.05	Describe the coordination of the physical layout, music, choreography, and commentary of fashion shows. 	
24.06	Explain the details involved with promoting and presenting a fashion show. 	
24.07	Describe the follow-up and evaluation procedures for a fashion show. 	

Florida Department of Education
Student Performance Standards

Course Title:		Marketing Essentials
Course Number	8827110 
Course Credit:	1

Course Description:  

Marketing Essentials blends theory and practice to facilitate immediate implementation and impact.  Students will learn to develop strategic marketing with sales and customer plans.  A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion).  The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to long-term revenue growth, profitability and success.

CTE Standards and Benchmarks	
25.0	Demonstrate the ability to connect and work well with others for success in any marketing occupation.  The student will be able to:	
25.01	Demonstrate the ability to collaborate effectively with team members or partnerships, leadership, and peers from socio-cultural and socio-economic backgrounds, genders, disabilities, and ages.  	
25.02	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player, adaptability, empathy, etc.).  	
25.03	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility, integrity, credibility, reliability, perseverance, etc.).	
25.04	Demonstrate the ability to use creative problem-solving, decision-making, and critical thinking strategies.  	
25.05	Demonstrate self-management, initiative, multitasking, team management techniques, and organizational skills. (Optionally, demonstrate the ability to utilize team management software.)	
25.06	Explain the concepts of self-knowledge, self-esteem, and self-image.  	
25.07	Demonstrate professional behavior, etiquette, and acceptance of feedback.  	
25.08	Demonstrate respect for the opinions, cultural diversity, customs, and individual differences of others.  	
25.09	Set personal and career goals and develop a plan of action to achieve those goals, including searching and optionally, applying for jobs.	
25.10	Develop and demonstrate the human relations skills needed for successful entry and progress in the occupation selected by the student as a career objective. 	
26.0	Demonstrate proficiency in utilizing eCommerce marketing technologies and tools.  The student will be able to:	
26.01	Identify and apply effective workplace communication skills (e.g., verbal, nonverbal, written, and electronic.	
26.02	Demonstrate the ability to communicate effectively amongst all stakeholders (e.g., customers/clients, co-workers, supervisors, vendors, etc.) using appropriate grammar and terminology.  	
26.03	Discuss the importance of developing networking skills to expand business contacts and optionally, how to utilize various online networking platforms.	
26.04	Prepare and deliver a business-related presentation.  	
26.05	Demonstrate active listening strategies that improve understanding and performance.  	
26.06	Describe positive customer relations, including conflict and dispute resolution.	
26.07	Interpret business policies to customers/clients.  	
26.08	Discuss the importance of providing clear directions, descriptions, and explanations.  	
26.09	Demonstrate the ability to locate, understand, and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, social media platforms, and other electronic media resources.  	
26.10	Identify and explain how electronic media, technological advances, social media platforms, and application software programs continue to shape the field of marketing and increase business productivity. 	
27.0	Demonstrate proficiency in applying math skills unique to marketing.  The student will be able to:	
27.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to the marketing industry.  	
27.02	Understand problem-solving techniques for sales-related transactions (i.e., cash, checks, debit cards, credit cards, electronic, online payment methods, cryptocurrency, discounts, layaway, Credit on Delivery (COD), returns, gift certificates, invoices, and automatic fee withdrawals).  	
27.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.  	
27.04	Demonstrate the ability to make change correctly. 	
27.05	Calculate tax, gratuity, commission, and miscellaneous charges.  	
27.06	Demonstrate the ability to collect, organize, and interpret data.	
27.07	Collect and analyze sales information to determine stock turnover and stock-to-sales ratio.  	
27.08	Apply standard industry formulas to determine markup and markdown on merchandise.  	
27.09	Understand the difference between income (credit) and expense (debit). (Optional)	
28.0	Identify how core concepts of economics apply to the way businesses operate. The student will be able to:	
28.01	Explain the concepts of economics and determine economic activities and the types of economic indicators used to measure the economy. 	
28.02	Explain the concept of economic goods and services.  	
28.03	Explain the concept of economic resources and the scarcity of resources.  	
28.04	Explain the concept of utility (i.e., form, place, time, possession and information).  	
28.05	Understand the concept of "supply and demand".	
28.06	Understand the differences between major types of economic systems.  	
28.07	Explain the relationship between government and business.	
28.08	Explain the concept of free enterprise and business ownership.  	
28.09	Explain the concept of price and its role in profit motive.  	
28.10	Explain the concept of risk.  	
28.11	Explain the concept of competition and recognize the government regulations monitoring competition, including monopolies.	
28.12	Understand the concept of productivity and the factors of production needed to produce goods and services.  	
28.13	Identify components of the Gross National Product (GNP) and the Gross Domestic Product (GDP).  	
29.0	Identify marketing and business fundamentals.  The student will be able to:	
29.01	Define marketing and its benefits.  	
29.02	Explain the purpose and scope of marketing in a free enterprise system.  	
29.03	Identify and explain each marketing function. (7 functions of Marketing as defined)	
29.04	Explain how each component of the marketing mix (product, price, place, and promotion) contributes to marketing.  	
29.05	Compare and contrast consumer and industrial markets.  B2B and B2C	
29.06	Understand the relationship of marketing to business and the economy (i.e., incorporate, analyze, and create a  SWOT analysis – strength, weakness, opportunity, and threat).	
29.07	Describe how marketers use consumer research and knowledge of the market to sell products.	
29.08	Discuss major fields of business activity (e.g., manufacturing, wholesaling, retailing, services, cottage industries, street sales, pop-up markets, farmers markets e-Commerce, etc.). 	
29.09	Explain marketing strategies and marketing concepts.  	
29.10	Differentiate between mass marketing and market segmentation. 	
29.11	Explain the importance and techniques of offering the right merchandising blend.  	
29.12	Explain the nature and evolution of channel management (distribution).	
29.13	Explain the elements that allow the development of a marketing plan (e.g. executive summary, business description research, advertising, public relations, direct and indirect marketing, promotions, merchandising, branding, feedback, revision, channel management, etc.).  	
29.14	Explain the “4 P’s” of marketing: price, place, promotion, and product.  	
29.15	Define and analyze a target market as it applies to product development, promotion and channel management (distribution).  	
29.16	Discuss the roles e-Commerce and social networking play in the marketing of goods and services.  	
29.17	Understand network marketing (multilevel marketing) and how it differs from a pyramid scheme. (Optional)	
29.18	Identify the role of federal regulatory agencies [i.e., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  	
29.19	Identify the advantages and disadvantages of different types of business ownership (e.g., Private Corporation, Sole Proprietorship, Partnership, C Corps Limited Liability Corporation (LLC), Shareholder Corporation, etc.).	
30.0	Identify effective selling techniques and procedures.  The student will be able to:	
30.01	Explain the purpose, principles, and importance of selling and how it relates to the marketing concept.	
30.02	Identify qualities of a professional sales associate and the responsibilities of sales management. 	
30.03	Identify an effective sales presentation for a target market (e.g., steps of a sale, consumer buying motives, approaches through greeting, merchandise, and service, the proper time to approach a customer to open sale, feature-benefit analysis, overcoming objections building and closing the sale, suggestion, and substitution selling, etc.).	
30.04	Understand different customer segmentation techniques and how different customers make buying decisions.	
30.05	Discuss the importance of meeting specialized sales needs and describe legal and ethical sales issues. 	
30.06	Describe the importance of analyzing sales trends and the use of current technologies.	
30.07	Analyze the use of websites, social media, email, and customer loyalty programs to establish and maintain a customer database.  	

Florida Department of Education
Student Performance Standards

Course Title:		Marketing Applications
Course Number	8827120
Course Credit:	1

Course Description:

This course is designed to provide students with an in-depth study of marketing in a free enterprise society and includes advertising, promotion, product development and branding, selling and marketing research. This course also includes the uses of technology and the Internet in marketing, purchasing, retail positioning strategies, and e-Commerce marketing.

CTE Standards and Benchmarks	
31.0	Select a marketing industry for career planning.  The student will be able to:	
31.01	Identify current employment opportunities in marketing-related fields.  	
31.02	Identify sources of information for career planning.  	
31.03	Conduct in-depth career research including requirements for entry and advancement, career ladders, and opportunities related to the career field.  	
31.04	Explain the duties, responsibilities, required skills and knowledge for a particular career in the marketing industry.  	
31.05	Identify the advantages and disadvantages of a particular career in marketing.	
31.06	Complete self-assessments and an analysis of lifestyle goals and career aspirations.  	
31.07	Develop an individualized education and career plan related to a major marketing field, including the development of a resume.	
31.08	Write a job description for a selected marketing occupation.	
32.0	Demonstrate applications of channel management (distribution) for the selected marketing industry.  The student will be able to:	
32.01	Explain the concepts and processes needed to move, store, locate, and/or transfer ownership of goods and services. 	
32.02	Explain the concepts of physical channel management (distribution) and transportation systems related to the industry.  	
32.03	Develop appropriate plans utilizing channel management for the specific industry.	
32.04	Explain the relationship between customer service and distribution.  	
32.05	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.	
33.0	Explain the concepts of financing for the selected marketing segment.  The student will be able to:	
33.01	Explain the financial concepts used in making business decisions.  	
33.02	Explain the concept of financial administration.  	
33.03	Explain the difference between income (credit) and expense (debit).	
33.04	Identify various types of credit policies and procedures.	
33.05	Explain the purposes and importance of credit.  	
33.06	Identify the positive and negative impacts of using credit in marketing situations and understand the regulations affecting credit. (Optional)	
33.07	Compare and contrast the use of different credit applications, types of credit accounts, and the differences between debit and credit cards.  	
33.08	Students will analyze and differentiate between the various types of electronic payment methods used in modern commerce. They will evaluate the benefits and limitations of each type and understand their application in marketing transactions.	
33.09	 Examine and evaluate key industry drivers: pricing strategies, profit dynamics, competition trends, and productivity factors.	
34.0	Demonstrate product/service planning for the selected marketing segment.  The student will be able to:	
34.01	Explain the steps involved in decision-making (e.g., assessment, planning, implementation design, evaluation, etc.).  	
34.02	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities, trends, and environmental factors.  	
34.03	Define product and service quality in terms of performance standards and industry benchmarks, emphasizing their relevance to both customer expectations and competitive differentiation.	
34.04	Discuss product-liability risks.	
34.05	Explain warranties and guarantees.   	
34.06	Develop a product/service plan.	
34.07	Describe factors used by marketers to position products/businesses. 	
34.08	Identify the stages and impact of the product life cycle.  	
35.0	Demonstrate marketing information management for the selected marketing segment.  The student will be able to:	
35.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  	
35.02	Explain the process of marketing information management.	
35.03	Explain the nature and scope of marketing operations. 	
35.04	Demonstrate knowledge of inventory control systems and shipping and receiving procedures.	
35.05	Identify procedures for the use of marketing information management to gather and manage information.  	
36.0	Demonstrate pricing applications for the selected marketing segment.  The student will be able to:	
36.01	Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value.  	
36.02	Explain pricing objectives, policies, and strategies. 	
36.03	Explain different price techniques and methods. (Demand/Competition/Cost-Oriented Pricing)	
36.04	Explain procedures for changing prices.  	
36.05	Demonstrate decision-making skills and methodologies required for determining pricing relative to the competition.  	
36.06	Demonstrate problem-solving skills required when considering profit price and margins.	
37.0	Demonstrate promotion applications for the selected marketing segment.  The student will be able to:	
37.01	Explain the concepts and strategies needed to communicate information about products, services, branding, and/or ideas to achieve a desired outcome.  	
37.02	Identify types of promotion used in the industry. (Advertising, Direct Marketing, Sales Promotion, and Public Relations.)	
37.03	Discuss the importance of advertising media and the role of digital and social media in advertising.  	
37.04	Explain the purposes and elements of advertising and display.	
37.05	Use advertising guidelines and/or regulations to design appropriate media sample ads (e.g., print, radio, television, electronic media, etc.).  	
37.06	Use design principles to prepare such merchandise/service displays (e.g., windows, endcaps, kiosks, point of sale activity, etc.).  	
37.07	Write a promotional message to appeal to a specific target market. 	
37.08	Develop a sales promotion plan for a marketing organization.	
37.09	Demonstrate and understand public relations techniques used in the marketing industry.	
37.10	Evaluate effective website designs including analyzing and assessing the impact of user-centric website designs, focusing on functionality, visual appeal, mobile responsiveness, and conversion optimization to enhance user experience and drive business goals.	
38.0	Understand the Core Principles of Branding. The student will be able to:  	
38.01	Define branding, including its role in business identity and customer perception.	
38.02	Explain the difference between brand identity, brand image, and brand equity.	
38.03	Identify elements that make up a brand (name, logo, color scheme, tagline, voice, etc.) and discuss how each element influences consumer perception.	
39.0	Analyze Branding Strategies.  The student will be able to:	
39.01	Evaluate different branding strategies, such as corporate branding, product branding, and personal branding, and understand their applications in various industries.	
39.02	Investigate the concept of brand positioning and how businesses differentiate themselves in the marketplace.	
40.0	Develop a Brand Strategy.  The student will be able to:	
40.01	Create a comprehensive brand strategy, including brand positioning, target audience identification, and key messaging.	
40.02	Develop a brand identity kit (logo, colors, typography) and explain how these elements support brand recognition and consistency.	
41.0	Measure Brand Success.  The student will be able to:	
41.01	Identify key performance indicators (KPIs) used to assess brand strength and success, such as brand awareness, customer loyalty, and market share.	
41.02	Understand the importance of brand consistency across multiple channels, both online and offline, and its impact on customer trust and engagement.	
42.0	Evaluate the Impact of Digital Media on Branding.  The student will be able to:	
42.01	Explore how social media, influencers, and digital content contribute to building and maintaining a brand’s presence.	
42.02	Assess the role of customer feedback, online reviews, and reputation management in shaping brand perception.	
43.0	Understand Ethical Branding Practices.  The student will be able to:	
43.01	Discuss the role of corporate social responsibility (CSR) in branding and how ethical practices can enhance brand reputation.	
43.02	Explore examples of businesses that have successfully built their brands around sustainability, inclusivity, and social responsibility.	
44.0	Demonstrate purchasing applications for the selected marketing segment.  The student will be able to:	
44.01	Explain different types of purchasing situations.	
44.02	Demonstrate techniques used to obtain the best terms when negotiating a purchase.  	
45.0	Demonstrate applications of safety and risk management for the selected marketing segment.  The student will be able to:	
45.01	Explain the nature and scope of risk management.	
45.02	Identify various types of business risks.	
45.03	Describe ways businesses can manage risks, including purchasing different types of insurance that may be applicable.	
46.0	Demonstrate selling techniques within the selected marketing segment.  The student will be able to:	
46.01	Explain the purpose and goal of the selling function and how it relates to the marketing concept.	
46.02	Explain the steps in a sale and how to handle objections.	
46.03	Create a sales presentation using presentation/media software.	
47.0	Demonstrate an understanding of entrepreneurship.  The student will be able to:	
47.01	Define entrepreneurship.	
47.02	Identify, explain, and compare the different types of business ownership (e.g., sole-proprietorship, partnership, corporation, S Corp, Limited Liability franchise, licensing, etc.).  	
47.03	Discuss the role of the entrepreneur/ small business in the domestic and global economy. 	
47.04	Discuss entrepreneurship as a career choice (e.g., characteristics, aptitudes, skills necessary to be a successful entrepreneur, etc.).  	
47.05	Discuss the four parts of a business (i.e., production, finance, marketing, and customer service).  	
47.06	Analyze current entrepreneurial trends in the marketplace. (Online vs Brick and Mortar)	
47.07	Discuss the importance of ethics and social responsibility in business.  	
47.08	Identify the strategies and methods for generating a business plan (e.g., business model canvas, boilerplate, etc.). 	
47.09	Identify the types and sources of international, federal, state, and local government regulations and taxation that may affect a business.  	
47.10	Describe the advantages and risks of entrepreneurship.	
48.0	Identify the uses of technology in marketing.  The student will be able to:	
48.01	Explain the importance and uses of technology within the realm of marketing.  	
48.02	Utilize application software (e.g., word processing, spreadsheets, presentation/media software, etc.) to create career/industry-related materials.  	
48.03	Identify technology appropriate for marketing functions and practices related to a selected marketing career field. 	
48.04	Select and use a variety of technology (e.g., electronic media, information services, desktop-publishing software programs, etc.) to create, revise and verify marketing media.  	

Florida Department of Education
Student Performance Standards

Course Title:		Fashion Marketing Management
Course Number:	8806030 
Course Credit:	1

Course Description:

This course provides instruction for career sustaining level employment in the fashion industry.  The content includes applied skills related to the fashion marketing functions and industries including employment skills required for success in fashion and career planning as related to the fashion industry.  

CTE Standards and Benchmarks	
49.0	Apply economic principles of business to fashion marketing.  The student will be able to:	
49.01	Explain economic trends related to fashion marketing. 	
49.02	Explain the role of the profit motive in the marketing of fashion products.	
49.03	Explain the role of fashion marketing in a free enterprise system.	
49.04	Describe the channels retail segments related to fashion marketing.	
49.05	Apply economic concepts to fashion marketing (e.g., pricing, risk, productivity, competition, cycles, etc.).	
50.0	Apply fashion product and service technology.  The student will be able to:	
50.01	Understand the terminology associated with the selling of apparel and accessories, home furnishings, and other fashion merchandise. 	
50.02	Demonstrate appropriate knowledge of price market categories for selling of apparel and accessories, home furnishings, and other fashion merchandise.	
50.03	Demonstrate principles in the merchandising of fashion products. 	
50.04	Compare different types of ready to wear manufacturing. 	
50.05	Comprehend the use of trademarks in the fashion industry.	
50.06	Assess the designers who have/had a significant impact on fashion design.	
50.07	Compare past, present, and future styles of apparel and accessories. 	
50.08	Demonstrate the care and cleaning of fashion garments.	
50.09	Apply textile knowledge within the fashion industry.	
50.10	Analyze the specific fashion needs of infants/young children, people with special needs, pregnant women, and frequent travelers. 	
51.0	Demonstrate merchandising skills appropriate for fashion marketing.  The student will be able to:	
51.01	Identify and explain basic stock-keeping techniques (e.g., sorting by color, size, classification, etc.) and the maintenance of merchandise fixtures.	
51.02	Explain initiatives in maintaining stock (e.g., rehanging merchandise, studying hang tags, restocking merchandise, etc.).	
51.03	Demonstrate the creation of a floor plan and a planogram and describe their importance. 	
51.04	Demonstrate techniques to perform a fashion merchandise inventory. 	
51.05	Understand the different types of visual displays. 	
51.06	Explain the importance of merchandise displays by demonstrating knowledge of design principles and elements (e.g., patterns of arrangement, color principles, appropriate displays for specific types of merchandise, etc.).	
51.07	Plan a promotional campaign for a product or line (e.g., types of media, promotional mix, evaluation of effectiveness, etc.).  	
52.0	Implement fashion marketing operational techniques.  The student will be able to:	
52.01	Implement accident prevention techniques in fashion marketing situations.  	
52.02	Demonstrate receiving and checking techniques. 	
52.03	Identify techniques to prevent security issues, including correct procedures for recognizing and monitoring potential shoplifters and other unlawful behaviors.  	
52.04	Implement guidelines to address customer return policies.	
52.05	Conduct an orientation for new employees. 	
53.0	Demonstrate proficiency in applying higher level mathematical skills unique to fashion marketing.  The student will be able to:	
53.01	Collect and analyze sales information to determine stock turnover and stock-to-sales ratios.	
53.02	Apply standard industry formulas to determine markup and markdown for fashion merchandise. 	
53.03	Analyze standard industry formulas relative to discount rate and due date to determine the amount of payment due on an invoice. 	
53.04	Solve pricing problems involving fixed pricing, variable pricing, odd-cent pricing, and loss-leader pricing.	
53.05	Calculate sales productivity. 	
53.06	Calculate sales per hour. 	
54.0	Apply promotional planning techniques and procedures to fashion marketing.  The student will be able to:	
54.01	Analyze the role of promotion in fashion marketing. 	
54.02	Identify the markets for and develop a fashion promotion plan for a given product or situation. 	
54.03	Develop a promotional mix for a fashion-related product.	
54.04	Prepare a promotional calendar of events. 	
54.05	Prepare a written advertisement layout. 	
54.06	Select and evaluate a variety of advertising media options.	
54.07	Apply the steps involved in the planning and set-up of fashion displays.	
54.08	Identify the factors to consider to evaluate a completed fashion display.	
54.09	Differentiate between promotional displays and institutional displays. 	
54.10	Implement public relations strategies.	
54.11	Establish promotional planning sales quotas and incentives.	
54.12	Evaluate the overall fashion-related promotional plan.	
55.0	Apply entrepreneurial concepts to fashion marketing.  The student will be able to:	
55.01	Define and explain entrepreneurship.	
55.02	Define and explain intrapreneurship.	
55.03	Describe the importance of entrepreneurship to the fashion industry.	
55.04	Analyze the advantages and disadvantages of entrepreneurship relative to the fashion industry.	
55.05	Analyze the risks involved in the ownership of a fashion-related business.	
55.06	Identify the education, aptitudes, attitudes, and skills recommended for fashion entrepreneurs and intrapreneurs. 	
55.07	Assess personal potential for success as an entrepreneur.	
55.08	Develop a plan to establish and open a fashion-related business.	
56.0	Apply marketing management principles to a fashion-related business.  The student will be able to do:	
56.01	Explain fashion marketing management functions. 	
56.02	Explain how a fashion marketing manager manages people, ideas, time, money, and materials. 	
56.03	Explain the importance of effective communication relative to fashion marketing management. 	
56.04	Identify and apply the steps of the problem-solving process.	
56.05	Demonstrate the motivational strategies a fashion marketing manager uses to encourage employees.	
56.06	Evaluate the influences of the marketing concept on fashion marketing and management. 	
56.07	Develop a fashion marketing plan. 	
57.0	Analyze global trends in fashion marketing.  The student will be able to:	
57.01	Forecast global marketing trends in fashion-related industries.	
57.02	Analyze the impact of global marketing on the fashion industry.	
57.03	Compare global markets and distributors.	
57.04	Analyze multicultural influences on fashion marketing.	
57.05	Evaluate sources of fashion-related import/export information. 	
57.06	Explain how a product/market evaluation helps identify the attitudes and preferences of consumers of various cultural backgrounds.	
57.07	Discuss the role of electronic media in facilitating international fashion marketing.	
58.0	Demonstrate the applications of technology relative to fashion marketing.  The student will be able to:	
58.01	Demonstrate mastery of software applications and current/emergent technologies relative to fashion marketing. 	
58.02	Discuss the impact of e-Commerce and social media on the fashion marketing industry.	
58.03	Demonstrate the use of electronic media and other information networks to market fashion-related products.	
59.0	Apply a career plan to fashion marketing.  The student will be able to:	
59.01	Develop a plan for pursuing a specific career in fashion marketing (e.g., training and educational requirements, the required skills and abilities, steps for reaching career goal, etc.). 	
59.02	Demonstrate the competencies required for career sustaining and mid-level management positions in fashion marketing. 	
59.03	Demonstrate specific technology applications related to the student's selected fashion marketing career plan. 	
59.04	Develop forms of documentation for inclusion in a fashion marketing career portfolio (e.g., résumé, coursework samples, etc.). 	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Florida Standards for English Language Development (ELD)

English language learners communicate for social and instructional purposes within the school setting. ELD.K12.ELL.SI.1

English Language Development (ELD) Standards Special Notes:
Teachers are required to provide listening, speaking, reading and writing instruction that allows English language learners (ELL) to communicate for social and instructional purposes within the school setting.   For the given level of English language proficiency and with visual, graphic, or interactive support, students will interact with grade level words, expressions, sentences and discourse to process or produce language necessary for academic success. The ELD standard should specify a relevant content area concept or topic of study chosen by curriculum developers and teachers which maximizes an ELL’s need for communication and social skills. For additional information on the development and implementation of the ELD standards, please contact the Bureau of Student Achievement through Language Acquisition at sala@fldoe.org.

Career and Technical Student Organization (CTSO)

CTSOs are co-curricular career and technical student organizations providing leadership training and reinforcing specific career and technical skills. Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered. Other CTSOs not listed in this curriculum framework or recognized by the Florida Department of Education are permissible provided they support student mastery over the standards and benchmarks of this curriculum framework.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g. modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular course or a modified course.  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete a Career and Technical Education (CTE) course.  The student should work on different competencies and new applications of competencies each year toward completion of the CTE course.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.