Florida Department of Education
Curriculum Framework 

Program Title:	Interactive Media Production Technology 
Career Cluster:	Arts, A/V Technology and Communication

Associate in Science	
CIP Number	1650010200	
Program Type	College Credit	
Program Length	60 credit hours	
CTSO	Skills USA	
SOC Codes (all applicable) 	For program SOC codes, please see the Program and Course Tables section of the CTE Program Resources page linked below.	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

The purpose of this program is to prepare students for employment as media, multimedia, and interactive media editors and producers.  In the program, students will combine skills in critical thinking, writing, photography, video, audio, social media, web creation/design and analytics to produce both traditional and multimedia interactive media productions.

The course includes the following: basic and creative writing for media, digital content creation including, photography, video, sound and interactive design. 

This program focuses on broad, transferable skills and stresses understanding and demonstration of the following elements of the media production industry; audience analysis and estimation, media literacy, interpersonal and business communications, employability skills, portfolio development, community and multicultural sensitivity and environmental issues.

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Arts, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts, A/V Technology and Communication career cluster. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 60 credit hours.

When developing the course sequence for the local implementation of this program, select courses that:
•	Meet the skill development requirements of the standards and benchmarks of this program.
•	Meet the general education core course requirements of Rule 6A-14.0303, Florida Administrative Code.
•	Where reasonable and practicable, align with programs offered by your institution or other postsecondary institutions in Florida, including: 
o	Related CCC and ATD credentials.
o	Baccalaureate degrees within the same career pathway and/or Federal CIP code.

Visit FloridaShines’ Discover Programs website to identify other institutions that offer similar programs to review their course sequencing. Where appropriate, course alignment between institutions offering related programs can facilitate interagency student articulation.

Visit FloridaShines’ Common Prerequisites Manual to identify courses that are prerequisites for admission into an upper division program.  When sub-baccalaureate courses are aligned to the course admissions requirements of baccalaureate programs with the same career pathway, students can enter upper division coursework seamlessly.   

Florida’s Career Readiness Skills for CTE Programs  

Employability Skills	
01.0	Apply academic skills to workplace scenarios.	
01.01	Use reading skills.	
01.02	Use writing skills.	
01.03	Use mathematical strategies and procedures.	
01.04	Use scientific principles and procedures.	
02.0	Design a solution to an industry problem.	
02.01	Use critical thinking.	
02.02	Use creativity.	
02.03	Make sound decisions.	
02.04	Solve problems.	
02.05	Reason. 	
02.06	Plan and organize.	
03.0	Manage resources within an industry project	
03.01	Manage time.	
03.02	Manage money or resources.	
03.03	Manage materials.	
03.04	Manage personnel.	
04.0	Oversee the subcomponents, operations and output of a technical or organizational system.	
04.01	Manage systems.	
04.02	Monitor systems.	
04.03	Improve systems.	
05.0	Use information for decision making.	
05.01	Locate information.	
05.02	Organize information.	
05.03	Use information.	
05.04	Analyze information.	
05.05	Communicate information.	
06.0	Apply relevant technology to workplace scenarios to aid productivity.	
06.01	Use technology.	
07.0	Interpret and express interpersonal communication.	
07.01	Communicate verbally.	
07.02	Listen actively.	
07.03	Comprehend written material.	
07.04	Convey information in writing.	
07.05	Communicate nonverbally.	
07.06	Interpret nonverbal communication.	
08.0	Interact with others to accomplish workplace goals.	
08.01	Collaborate with others in a team.	
08.02	Respond to customer needs.	
08.03	Exercise leadership.	
08.04	Negotiate to resolve conflict.	
08.05	Respect others.	
09.0	Manage personal behavior to maximize productivity and professional growth.	
09.01	Demonstrate responsibility and self-discipline.	
09.02	Adapt and show flexibility.	
09.03	Work independently.	
09.04	Demonstrate a willingness to learn.	
09.05	Demonstrate integrity.	
09.06	Demonstrate professionalism.	
09.07	Take initiative.	
09.08	Display positive attitude.	
09.09	Take responsibility for professional growth.	
Job Attainment	
10.0	Find, assess and apply to job opportunities.	
10.01	Identify online job posts relevant to his or her career aspirations.	
10.02	Compare and contrast the job posts’ required qualifications, job duties, compensation, benefits and employers. 	
10.03	Define what information, documentation and writing prompts are required for the positions.	
11.0	Communicate personal competence, character and fit for a job opportunity.	
11.01	Develop a resume.	
11.02	Write a cover letter.	
11.03	Curate a professional portfolio that includes work products.	
11.04	Prepare for and experience a mock job interview.	
12.0	Cultivate and leverage relationships to professionally advance.	
12.01	Request a signed reference letter, letter of recommendation and/or an online skill/professionalism endorsement. 	
12.02	Develop a plan to cultivate a professional digital footprint.	
12.03	Develop a networking plan for a specific industry of interest.	

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Evaluate audience feedback and analytics of multi-media projects.
02.0	During the planning process for elements of multi-media projects, critically evaluate relevant information and assets for target audiences. 
03.0	Demonstrate competency in photography for media.
04.0	Demonstrate competency in video pre-production, production and video post-production.
05.0	Demonstrate competency in sound recording and creation for media.
06.0	Demonstrate competency in design principles.
07.0	Demonstrate competency in interactive design.
08.0	Demonstrate competency in writing for media.
09.0	Demonstrate professional interpersonal and business communication skills in a diverse environment.
10.0	Create finished multi-media project incorporating multiple forms of media. 

Florida Department of Education
Student Performance Standards

Program Title:	Interactive Media Production Technology
CIP Number:	1650010200
Program Length:	60 credit hours

At the completion of this program, the student will be able to:	
01.0	Evaluate audience feedback and analytics of multi-media projects. The student will be able to: 	
01.01	Apply effective interactive design across platforms.	
01.02	Critically analyze the historical dimensions of past and present communications and communication trends.	
01.03	Select the appropriate platforms for disseminating media to target audiences.	
01.04	Select, combine and utilize the appropriate media for various audiences.	
02.0	During the planning process for elements of multi-media projects, critically evaluate relevant information and assets for target audiences. The student will be able to: 	
02.01	Demonstrate the ability to compare and contrast traditional and current production techniques and emerging technologies in the changing media landscape	
02.02	Demonstrate competency in the selection of various media for multi/interactive media productions	
02.03	Analyze metrics for incorporation into the determination of multi/interactive media productions.	
02.04	Discuss ethical and legal issues as they relate to the media industry.	
03.0	Demonstrate competency in photography for media. The student will be able to: 	
03.01	Demonstrate proficient camera and light meter operation.	
03.02	Control image depth of field and critical focus by effectively using different focal length lenses.	
03.03	Demonstrate competency in navigating image-editing and workflow software.	
03.04	Capture raw and jpeg images, and process these images.	
03.05	Scan film and prints using scanners.	
03.06	Demonstrate proficient mobile camera operation and post processing.	
03.07	Produce digital photographs with appropriate contrast, density and tonality.	
03.08	Use composition, cropping and point-of-view to create effective image design.	
04.0	Demonstrate competency in video pre-production, production and video post-production. The student will be able to: 	
04.01	Create appropriate lighting for interviews.	
04.02	Operate a video camera in studio and in field.	
04.03	Create pre-production planning.	
04.04	Operate control room equipment.	
04.05	Review and organize video and audio in preparation for editing.	
05.0	Demonstrate competency in sound recording and creation for media. The student will be able to: 	
05.01	Select and utilize essential equipment, including microphones, recorders, preamplifiers, and accessories in the capture of dialog and other audio in both field and studio settings.	
05.02	Demonstrate competency in gain-staging the analog output of a microphone to the point of digital conversion and capture.	
05.03	Demonstrate competency with the main functions of an industry-standard digital audio workstation, such as mixing multiple signals, importing and exporting audio, and editing audio clips.	
05.04	Demonstrate an understanding of room acoustics and the impact this has on audio recording within any given space.	
05.05	Demonstrate competency with amplitude and spectrum effects such as compression, equalization, noise reduction, expanders, and gates.	
05.06	Demonstrate competency with synchronization between various pieces of professional audio and video equipment.	
05.07	Demonstrate an understanding and application of modern standards for broadcast audio, such as the International Telecommunications Union’s BS.1770.	
06.0	Demonstrate competency in design principles. The student will be able to: 	
06.01	Describe the individual art elements used in design.	
06.02	Demonstrate basic principles of design.	
06.03	Demonstrate a competency of design tools and materials.	
06.04	Define the various job categories that make up the design industry.	
06.05	Define basic terminology used in the design industry and its related fields.	
06.06	Define visual communication and related components.	
06.07	Demonstrate proper usage of design tools, equipment and materials.	
06.08	Demonstrate methods for conceptualizing and visualizing ideas.	
06.09	Demonstrate knowledge of composition and layout including aesthetic arrangement, placement and relationship of elements.	
06.10	Demonstrate the design process as used in the design industry.	
06.11	Demonstrate knowledge of basic typography.	
06.12	Demonstrate knowledge of measurement systems used in the design industry.	
07.0	Demonstrate competency in interactive design. The student will be able to: 	
07.01	Create design for mobile and web.	
07.02	Identify the terms, concepts, and components used in the interactive design.	
07.03	Define basic terminology used in the interactive design industry and its related fields.	
08.0	Demonstrate competency in writing for media. The student will be able to: 	
08.01	Learn the use of digital tools and techniques for audience development.	
08.02	Identify legal and ethical implications, as well as restrictions on the media, and apply them to writing assignments.	
08.03	Know and employ style, terms and jargon associated with media platforms.	
08.04	Learn techniques and best practices for content and story development.	
09.0	Demonstrate professional interpersonal and business communication skills in a diverse environment. The student will be able to: 	
09.01	Prepare and verbally deliver factual material in a direct and logical manner.	
09.02	Demonstrate scholarly research skills.	
09.03	Demonstrate persuasive techniques.	
09.04	Demonstrate the effective use of visual aids, technical equipment and projected images.	
09.05	Demonstrate professional interviewing skills and general interpersonal skills in diverse populations.	
09.06	Demonstrate competency in language, spelling, mechanics and grammar.	
09.07	Demonstrate active listening skills for retention of information.	
10.0	Create finished multi-media project incorporating still photography, video, audio, web creation, design, analytics, writing and reportage. The student will be able to: 	
10.01	Demonstrate team skills in the production of multi-media projects.	
10.02	Model safe and professional work practices. 	
10.03	Select and utilize visuals for multi/interactive media productions.	
10.04	Select and utilize audio resources for multi/interactive media productions.	
10.05	Combine audio and video sources for multi/interactive media productions.	
10.06	Utilize interactive design elements to disseminate multi/interactive media productions.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

General Education Course Requirements for AS and AAS Degrees

State Board of Education Rule 6A-14.030(4), F.A.C., identifies 15 credit hours as the minimum amount of general education coursework required in the Associate of Science (AS) degree and the Associate of Applied Science (AAS) degree.  In addition, Rule 6A-14.0303, F.A.C., implements s. 1007.25, F.S., and requires students entering a technical education degree program in the 2022-2023 academic year, and thereafter, to complete at least one identified core course in each subject area as part of the general education course requirements (15 credit hours total) before a degree is awarded) The core subject areas include: 
•	Communication. 
•	Humanities.
•	Mathematics. 
•	Natural Sciences.
•	Social Sciences.

Career and Technical Student Organization (CTSO)

CTSOs are co-curricular career and technical student organizations providing leadership training and reinforcing specific career and technical skills. Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered. Other CTSOs not listed in this curriculum framework or recognized by the Florida Department of Education are permissible provided they support student mastery over the standards and benchmarks of this curriculum framework.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.