Florida Department of Education
Curriculum Framework 

Program Title:	New Media Communication
Career Cluster:	Arts, A/V Technology and Communication

Associate in Science	
CIP Number	1609090200	
Program Type	College Credit	
Program Length	60 credit hours	
CTSO	SkillsUSA	
SOC Codes (all applicable) 	For program SOC codes, please see the Program and Course Tables section of the CTE Program Resources page linked below.	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Arts, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts, A/V Technology and Communication career cluster. 

The content of this program includes, but is not limited to, the theoretical and technical processes of large and small scale communication, storytelling, journalism, and electronic content design and delivery. In particular, this program immerses the student in an examination of how to navigate new media communication platforms. Students also develop the appropriate business acumen and ethical sense to succeed amid the changing communication/media landscape. This program focuses on the application of emergent electronic and digital media platforms, addresses cultural changes affecting content creation and reception, and teaches effective digital storytelling techniques.

The purpose of this program is to prepare students for employment in traditional and new media fields (e.g., new media coordinators, communication specialists, copywriters, bloggers, digital journalists, editors, online news writers, social media coordinators, online newsroom managers, communication coordinators, entry level production or media staff, content developers, production specialists, other related new media careers). 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 60 credit hours.

When developing the course sequence for the local implementation of this program, select courses that:
•	Meet the skill development requirements of the standards and benchmarks of this program.
•	Meet the general education core course requirements of Rule 6A-14.0303, Florida Administrative Code.
•	Where reasonable and practicable, align with programs offered by your institution or other postsecondary institutions in Florida, including: 
o	Related CCC and ATD credentials.
o	Baccalaureate degrees within the same career pathway and/or Federal CIP code.

Visit FloridaShines’ Discover Programs website to identify other institutions that offer similar programs to review their course sequencing. Where appropriate, course alignment between institutions offering related programs can facilitate interagency student articulation.

Visit FloridaShines’ Common Prerequisites Manual to identify courses that are prerequisites for admission into an upper division program.  When sub-baccalaureate courses are aligned to the course admissions requirements of baccalaureate programs with the same career pathway, students can enter upper division coursework seamlessly.   

Florida’s Career Readiness Skills for CTE Programs  

Employability Skills	
01.0	Apply academic skills to workplace scenarios.	
01.01	Use reading skills.	
01.02	Use writing skills.	
01.03	Use mathematical strategies and procedures.	
01.04	Use scientific principles and procedures.	
02.0	Design a solution to an industry problem.	
02.01	Use critical thinking.	
02.02	Use creativity.	
02.03	Make sound decisions.	
02.04	Solve problems.	
02.05	Reason. 	
02.06	Plan and organize.	
03.0	Manage resources within an industry project	
03.01	Manage time.	
03.02	Manage money or resources.	
03.03	Manage materials.	
03.04	Manage personnel.	
04.0	Oversee the subcomponents, operations and output of a technical or organizational system.	
04.01	Manage systems.	
04.02	Monitor systems.	
04.03	Improve systems.	
05.0	Use information for decision making.	
05.01	Locate information.	
05.02	Organize information.	
05.03	Use information.	
05.04	Analyze information.	
05.05	Communicate information.	
06.0	Apply relevant technology to workplace scenarios to aid productivity.	
06.01	Use technology.	
07.0	Interpret and express interpersonal communication.	
07.01	Communicate verbally.	
07.02	Listen actively.	
07.03	Comprehend written material.	
07.04	Convey information in writing.	
07.05	Communicate nonverbally.	
07.06	Interpret nonverbal communication.	
08.0	Interact with others to accomplish workplace goals.	
08.01	Collaborate with others in a team.	
08.02	Respond to customer needs.	
08.03	Exercise leadership.	
08.04	Negotiate to resolve conflict.	
08.05	Respect others.	
09.0	Manage personal behavior to maximize productivity and professional growth.	
09.01	Demonstrate responsibility and self-discipline.	
09.02	Adapt and show flexibility.	
09.03	Work independently.	
09.04	Demonstrate a willingness to learn.	
09.05	Demonstrate integrity.	
09.06	Demonstrate professionalism.	
09.07	Take initiative.	
09.08	Display positive attitude.	
09.09	Take responsibility for professional growth.	
Job Attainment	
10.0	Find, assess and apply to job opportunities.	
10.01	Identify online job posts relevant to his or her career aspirations.	
10.02	Compare and contrast the job posts’ required qualifications, job duties, compensation, benefits and employers. 	
10.03	Define what information, documentation and writing prompts are required for the positions.	
11.0	Communicate personal competence, character and fit for a job opportunity.	
11.01	Develop a resume.	
11.02	Write a cover letter.	
11.03	Curate a professional portfolio that includes work products.	
11.04	Prepare for and experience a mock job interview.	
12.0	Cultivate and leverage relationships to professionally advance.	
12.01	Request a signed reference letter, letter of recommendation and/or an online skill/professionalism endorsement. 	
12.02	Develop a plan to cultivate a professional digital footprint.	
12.03	Develop a networking plan for a specific industry of interest.	

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate effective professional, interpersonal, and intercultural communication skills.
02.0	Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms.
03.0	Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact.  
04.0	Utilize a variety of digital applications for the production and distribution of new media projects.
05.0	Demonstrate understanding of new media communication web-based user-generated content, usability, and interoperability.
06.0	Demonstrate employability skills and participate in learning experiences relative to new media communication.
07.0	Demonstrate an understanding of the technical and industrial competencies relative to new media communication.
08.0	Demonstrate an understanding of research methods impacting new media communication content design and delivery.

Florida Department of Education
Student Performance Standards

Program Title:	New Media Communication
CIP Number:		1609090200
Program Length:	60 credit hours

At the completion of this program, the student will be able to:	
01.0	Demonstrate effective professional, interpersonal, and intercultural communication skills. The student will be able to:	
01.01	Demonstrate an understanding of varied communication theories.	
01.02	Demonstrate effective oral communication and presentation skills.	
01.03	Demonstrate understanding and appropriately apply modes of expression in written, visual, oral, and new media communication.	
01.04	Demonstrate capacity to search for, synthesize, and disseminate information.	
01.05	Participate effectively in group settings with emphasis on listening, persuasion, critical and reflective thinking, and responding.	
01.06	Demonstrate understanding of cultural awareness and cultural “otherness.”	
01.07	Demonstrate understanding of how culture and cultural differences affect new media communication design and delivery.	
01.08	Demonstrate the skills required to interactively and critically participate in new media environments and platforms.	
01.09	Identify the role of language in communication and new media contexts.	
01.10	Analyze and evaluate the impact of language on cognition, communities, cultures, and organizations.	
01.11	Demonstrate understanding of electronic or digital discourse and its impact on human interaction and new media communication.	
01.12	Prepare and verbally deliver factual material in a direct and logical manner.	
01.13	Demonstrate scholarly research skills.	
01.14	Demonstrate the effective use of visual aids, technical equipment, and projected images appropriate for new media.	
01.15	Demonstrate professional interviewing skills and general interpersonal communications.	
01.16	Produce a body of work that demonstrates proficiency in language, spelling, mechanics, and grammar.	
01.17	Increase listening skills and the retention of information.	
01.18	Demonstrate understanding of effective methods of organizational change and leadership.	
02.0	Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms. The student will be able to:	
02.01	Understand the nature of good writing and explain how writing for mass and/or new media communication differs from other formal writing forms.	
02.02	Recognize and compose grammatically correct writing.	
02.03	Demonstrate mastery of English grammar, syntax, and punctuation.	
02.04	Detail the elements of style that characterize the AP stylebook.	
02.05	Compose written media using established web-based technologies and software applications.	
02.06	Utilize the AP stylebook in print and/or digital form to answer queries and verify appropriate usage.	
02.07	Demonstrate proficiency in writing clear, informative captions to accompany images.	
02.08	Demonstrate understanding of visual media/images and the impact of these images on composition.	
02.09	Utilize spreadsheet software to organize and analyze data, perform calculations, and draft executive summaries for publication.	
02.10	Interpret, transcribe, and communicate information, data, and observations in a variety of new media formats.	
02.11	Prepare well-written professional communications/articles and reports using publishing applications and software for new media.	
03.0	Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact. The student will be able to:	
03.01	Demonstrate understanding of media content at a literal level (e.g., capture others’ ideas published on varied media platforms).	
03.02	Successfully interpret the meaning of new/emergent short content forms.	
03.03	Demonstrate the ability to utilize new media, digital publishing, and digital imaging software.	
03.04	Demonstrate the ability to interpret and construct dynamic models (simulation) and navigate information across various modalities.	
03.05	Demonstrate understanding of media authorship, format, and audience.	
03.06	Demonstrate understanding of the construction of media as a subjective and social process.	
03.07	Demonstrate understanding of new media content creation processes and delivery.	
03.08	Demonstrate understanding of co-creation and sharing relative to new media content creation.	
03.09	Demonstrate understanding of and the ability to evaluate embedded values and ideologies in media/new media content.	
03.10	Demonstrate understanding of the active/reactive or responsive nature of new media.	
03.11	Demonstrate knowledge of content analytics and its methods of evaluation.	
04.0	Utilize a variety of digital applications for the production and distribution of new media projects. The student will be able to:	
04.01	Demonstrate proficiency in the use of appropriate new media, digital publishing, and digital imaging software applications.	
04.02	Perform pre-production and post-production routines with new media-related hardware and software.	
04.03	Understand compression techniques; demonstrate appropriate audio and video production and editing techniques.	
04.04	Demonstrate the ability to establish web-based communicative content and accounts.	
04.05	Demonstrate understanding of the relationship between psychology and user interface design and interaction design (IxD).	
04.06	Demonstrate knowledge of various instructional and design methods for delivery of new media content on the Internet.	
04.07	Identify a variety of web page design programs and programming standards; create web-based media content.	
04.08	Utilize text editors for coding HTML.	
04.09	Apply graphic design principles for the creation of web-based media content.	
04.10	Demonstrate knowledge of project planning and production for new media content and delivery.	
04.11	Complete web-based new media projects as defined by current industry needs.	
04.12	Demonstrate proficient knowledge and use of Cascading Style Sheets (CSS), HTML5, Flash, search engine optimization (SEO), and content management systems (CMS).	
05.0	Demonstrate understanding of new media communication web-based user-generated content, usability, and interoperability. The student will be able to:	
05.01	Understand and demonstrate the use of metadata and design methods to enhance visibility and response rate.	
05.02	Understand and demonstrate the use of appropriate assessment models for the efficacy of new media content delivery.	
05.03	Demonstrate understanding of the elements of aesthetics in new media content creation and use.	
05.04	Demonstrate understanding of how to create a user testing system to evaluate the efficacy of new media content delivery.	
05.05	Demonstrate the ability to integrate information from a database within a new media or web-based structure.	
05.06	Demonstrate understanding of user-generated content and interoperability in new media communication processes and platforms.	
05.07	Demonstrate understanding of the impact of social networking on new media content delivery.	
05.08	Utilize appropriate digital content tools to create new media projects emphasizing personal expression and storytelling.	
05.09	Create and maintain various new media platforms and utilize content analytics.	
05.10	Demonstrate understanding of the process of combining computer-generated imagery (CGI) with video/film elements.	
06.0	Demonstrate employability skills and participate in learning experiences relative to new media communication. The student will be able to:	
06.01	Demonstrate appropriate professional writing skills for producing and sharing media files, documents, and other forms of communication.	
06.02	Utilize software applications to organize and analyze data, perform calculations and draft executive summaries for publication.	
06.03	Examine and evaluate the business practices vital to the success of new media content creation and delivery.	
06.04	Demonstrate understanding of organization and business communication practices.	
06.05	Identify barriers to accurate and appropriate communication and demonstrate the ability to effect organizational changes.	
06.06	Demonstrate understanding of the basic principles of finance, accounting, management, and marketing for new media communication.	
06.07	Demonstrate knowledge of intellectual property, copyright, trademark, and basic contract law.	
06.08	Demonstrate knowledge of appropriate ethical conduct.	
06.09	Demonstrate knowledge of corporate social responsibility (CSR) standards for public relations and new media.	
06.10	Acquire appropriate cultural capital and global citizenship skills necessary for success in a professional work environment.	
06.11	Adapt learned skills and generate new approaches to solve specific production problems.	
07.0	Demonstrate an understanding of the technical and industrial competencies relative to new media communication. The student will be able to:	
07.01	Demonstrate proficiency in new media software applications.	
07.02	Design and implement navigational structures for interactive new media environments/platforms.	
07.03	Demonstrate the ability to synthesize the component elements of available new media technologies into a unified project.	
07.04	Demonstrate the ability to engage in bilateral interaction to create new media content.	
07.05	Demonstrate understanding of the differences between Web 1.0 and Web 2.0 and the latter’s impact on new media communication.	
07.06	Demonstrate understanding of the technical hardware/software utilized for the coordination and production of content.	
07.07	Demonstrate the ability to use electronic reference materials for the assimilation and analysis of information and the production of content.	
07.08	Demonstrate the ability to discern the quality and value of information collected via digital technologies; recognize bias.	
07.09	Access, analyze, and implement appropriate and relevant quality assurance standards of practice.	
07.10	Use a variety of computer platforms to demonstrate knowledge of storyboarding, interactivity, and scripting.	
08.0	Demonstrate an understanding of research methods impacting new media communication content design and delivery. The student will be able to:	
08.01	Identify and analyze essential ideas in research design, instrumentation, data collection, and analysis for new media communication.	
08.02	Demonstrate foundational understanding of quantitative and qualitative research design processes for new media communication.	
08.03	Conceptualize and develop a research proposal using quasi-experimental design methods.	
08.04	Demonstrate basic understanding of how to build a framework for the use of statistics in communication processes.	
08.05	Demonstrate understanding of conditions for internal and external validity.	
08.06	Demonstrate understanding of the challenges in communication research that arise from differences in culture.	
08.07	Demonstrate intercultural sensitivity and identify the impact of globalization on new media communication and research.	
08.08	Demonstrate understand and use of research software for new media communication.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

General Education Course Requirements for AS and AAS Degrees

State Board of Education Rule 6A-14.030(4), F.A.C., identifies 15 credit hours as the minimum amount of general education coursework required in the Associate of Science (AS) degree and the Associate of Applied Science (AAS) degree.  In addition, Rule 6A-14.0303, F.A.C., implements s. 1007.25, F.S., and requires students entering a technical education degree program in the 2022-2023 academic year, and thereafter, to complete at least one identified core course in each subject area as part of the general education course requirements (15 credit hours total) before a degree is awarded) The core subject areas include: 
•	Communication. 
•	Humanities.
•	Mathematics. 
•	Natural Sciences.
•	Social Sciences.

Career and Technical Student Organization (CTSO)

CTSOs are co-curricular career and technical student organizations providing leadership training and reinforcing specific career and technical skills. Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered. Other CTSOs not listed in this curriculum framework or recognized by the Florida Department of Education are permissible provided they support student mastery over the standards and benchmarks of this curriculum framework.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Certificate Programs

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.). This AS degree program includes the following College Credit Certificates (CCC):

Communication Leadership (0609090200) – 18 credit hours

Standards for the above certificate programs are contained in separate curriculum frameworks.