Florida Department of Education
Curriculum Framework 

Program Title:	E-Commerce Marketing
Program Type:	Career Preparatory
Career Cluster:	Marketing, Sales & Service

Secondary – Career Preparatory	
Program Number	8827200	
CIP Number	0252020802	
Grade Level	9-12	
Program Length	3 credits	
Teacher Certification	Refer to the Program Structure section.	
CTSO	DECA, FBLA-PBL	
SOC Codes (all applicable) 	41-2031 – Retail Salespersons
15-1199 – Computer Occupations, All Other	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

The purpose of this program is to prepare students for employment or advanced training in the Electronic Commerce (e-Commerce) Marketing industry.  The content includes, but is not limited to, employability skills, selling techniques, public relations and publicity, event planning and execution, and licensing, sponsorship, and endorsements.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction totaling three credits.

To teach the courses listed below, instructors must hold at least one of the teacher certifications indicated for that course.

The following table illustrates the secondary program structure:

Course Number	Course Title	Teacher Certification	Length	SOC Code	Level	Graduation Requirement	
8827110	Marketing Essentials	ADVR PROM 7G
BUS ED 1 
MKTG 1
MKTG MGMT 7G
RETAILING @7 7G
TC COOP ED @7	1 credit
	41-2031	2	CT
	
8827120	Marketing Applications	ADVR PROM 7G
BUS ED 1 
MKTG 1
MKTG MGMT 7G
RETAILING @7 7G	1 credit		2	CT
	
8827210	E-Commerce Marketing	BUS ED 1 
MKTG 1
MKTG MGMT 7G
RETAILING @7 7G	1 credit	15-1199	3	CT	
(Graduation Requirement Codes: CT=Career & Technical Education, EQ= Equally Rigorous Science, EC= Economics, MA=Mathematics, PL=Personal Financial Literacy)

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate human relations skills necessary for success in marketing occupations.
02.0	Demonstrate proficiency in applying communication and technology skills.
03.0	Demonstrate proficiency in applying math skills unique to marketing.
04.0	Identify economic principles in business.
05.0	Identify marketing and business fundamentals.
06.0	Identify effective selling techniques and procedures.
07.0	Select a marketing industry for career planning.
08.0	Demonstrate applications of channel management (distribution) for the selected marketing industry.
09.0	Explain the concepts of financing for the selected marketing industry.
10.0	Demonstrate product/service planning for the selected marketing industry.
11.0	Demonstrate marketing information management for the selected marketing industry.
12.0	Demonstrate pricing applications for the selected marketing industry.
13.0	Demonstrate promotion applications for the selected marketing industry.
14.0	Demonstrate purchasing applications for the selected marketing industry.
15.0	Demonstrate applications of safety and risk management for the selected marketing industry. 
16.0	Demonstrate selling techniques within the selected marketing industry.
17.0	Demonstrate an understanding of entrepreneurship.
18.0	Identify the uses of internet technology in marketing.
19.0	Discuss internet technology and electronic media as a marketing tool.
20.0	Conduct a marketing analysis.
21.0	Develop a marketing-oriented website.
22.0	Identify and implement marketing support activities.
23.0	Manage an e-Commerce marketing campaign.
24.0	Apply entrepreneurial concepts to e-Commerce marketing.
25.0	Analyze global trends in the e-Commerce marketing industry.
26.0	Apply a career plan to e-Commerce marketing.

Florida Department of Education
Student Performance Standards

Course Title:		Marketing Essentials
Course Number	8827110 
Course Credit:	1

Course Description:  

Marketing Essentials blends theory and practice to facilitate immediate implementation and impact.  Students will learn to develop strategic marketing with sales and customer plans.  A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion).  The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to long-term revenue growth, profitability and success.

CTE Standards and Benchmarks	
01.0	Demonstrate human relations skills necessary for success in marketing occupations.  The student will be able to:	
01.01	Demonstrate the ability to collaborate effectively with team members or partnerships, leadership, and with peers from socio-cultural and socio-economic backgrounds, genders, disabilities and ages.  	
01.02	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player, adaptability, empathy, etc.).  	
01.03	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility, integrity, credibility, reliability and perseverance, etc.).	
01.04	Demonstrate the ability to use creative problem solving, decision-making, and critical thinking strategies.  	
01.05	Demonstrate self-management, initiative, multitasking, team management techniques and organizational skills. (Optionally, demonstrate the ability to utilize team management software.)	
01.06	Explain the concepts of self-knowledge, self-esteem, and self-image.  	
01.07	Demonstrate professional behavior, etiquette and acceptance of feedback.  	
01.08	Demonstrate respect for the opinions, cultural diversity, customs, and individual differences of others.  	
01.09	Set personal and career goals and develop a plan of action to achieve those goals, including searching and optionally, applying for jobs.	
01.10	Develop and demonstrate the human relations skills needed for successful entry and progress in the occupation selected by the student as a career objective. 	
02.0	Demonstrate proficiency in applying communication and technology skills.  The student will be able to:	
02.01	Identify and apply effective workplace communication skills (i.e., verbal, nonverbal, written and electronic).	
02.02	Demonstrate the ability to communicate effectively amongst all stakeholders (e.g., customers/clients, co-workers, supervisors, vendors, etc.) using appropriate grammar and terminology.	
02.03	Discuss the importance of developing networking skills to expand business contacts and optionally, how to utilize various online networking platforms.	
02.04	Prepare and deliver a business-related presentation.  	
02.05	Demonstrate active listening strategies that improve understanding and performance.  	
02.06	Describe positive customer relations, including conflict and dispute resolution.	
02.07	Interpret business policies to customers/clients.  	
02.08	Discuss the importance of providing clear directions, descriptions, and explanations.  	
02.09	Demonstrate the ability to locate, understand, and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, and electronic media resources.  	
02.10	Identify and explain how electronic media, technological advances and computer software programs continue to shape the field of marketing and increase business productivity.	
03.0	Demonstrate proficiency in applying math skills unique to marketing.  The student will be able to:	
03.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to the marketing industry.  	
03.02	Understand problem-solving techniques to sales-related transactions (i.e., cash, checks, debit cards, credit cards, discounts, layaway, Credit on Delivery (COD), returns, gift certificates, invoices and automatic fee withdrawals).  	
03.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.  	
03.04	Demonstrate the ability to make change correctly. 	
03.05	Calculate tax, gratuity, commission, and miscellaneous charges.  	
03.06	Demonstrate the ability to collect, organize and interpret data.	
03.07	Understand the importance of stock turnover and stock-to-sales ratio in the industry.  	
03.08	Apply standard industry formulas to determine markup and markdown on merchandise.  	
03.09	Understand the difference between income (credit) and expense (debit). (Optional)	
04.0	Identify economic principles in business.  The student will be able to:	
04.01	Explain the concepts of economics and determine economic activities and the types of economic indicators used to measure the economy. 	
04.02	Explain the concept of economic goods and services.  	
04.03	Explain the concept of economic resources and the scarcity of resources.  	
04.04	Explain the concept of utility (i.e., form, place, time, possession and information).  	
04.05	Understand the concept of "supply and demand".	
04.06	Understand the differences between major types of economic systems.  	
04.07	Explain the relationship between government and business.	
04.08	Explain the concept of free enterprise and business ownership.  	
04.09	Explain the concept of price and its role in profit motive.  	
04.10	Explain the concept of risk.  	
04.11	Explain the concept of competition and recognize the government regulations monitoring competition, including monopolies.	
04.12	Understand the concept of productivity and the factors of production needed to produce goods and services.  	
04.13	Identify components of the Gross National Product (GNP) and the Gross Domestic Product (GDP).  	
05.0	Identify marketing and business fundamentals.  The student will be able to:	
05.01	Define marketing and its benefits.  	
05.02	Explain the purpose and scope of marketing in a free enterprise system.  	
05.03	Identify and explain each marketing function.	
05.04	Explain how each component of the marketing mix contributes to marketing.  	
05.05	Compare and contrast consumer and industrial markets.  	
05.06	Understand the relationship of marketing to business and the economy (i.e., SWOT analysis – strength, weakness, opportunity and threat).	
05.07	Describe how marketers use consumer research and knowledge of the market to sell products.	
05.08	Discuss major fields of business activity (e.g., manufacturing, wholesaling, retailing, services, cottage industries, urban street sales, e-Commerce, etc.). 	
05.09	Explain marketing strategies and marketing concepts.  	
05.10	Differentiate between mass marketing and market segmentation. 	
05.11	Explain the importance and techniques of offering the right merchandising blend.  	
05.12	Explain the nature and evolution of channel management (distribution).	
05.13	Explain the elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, branding, feedback, revision, channel management, etc.).	
05.14	Explain the “4 P’s” of marketing: price, place, promotion, and product.  	
05.15	Define and analyze a target market as it applies to product development, promotion and channel management (distribution).  	
05.16	Discuss the roles e-Commerce and social networking play in the marketing of goods and services.  	
05.17	Understand network marketing (multilevel marketing) and how it differs from a pyramid scheme. (Optional)	
05.18	Identify the role of federal regulatory agencies [i.e., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  	
05.19	Identify the advantages and disadvantages of different types of business ownership (e.g., Private Corporation, Sole Proprietorship, Partnership, Limited Liability Corporation (LLC), Shareholder Corporation, etc.).	
06.0	Identify effective selling techniques and procedures.  The student will be able to:	
06.01	Explain the purpose, principles, and importance of selling and how it relates to the marketing concept.	
06.02	Identify qualities of a professional sales associate and the responsibilities of sales management. 	
06.03	Identify an effective sales presentation for a target market (e.g., steps of a sale, consumer buying motives, approaches through greeting, merchandise and service, proper time to approach a customer to open sale, feature-benefit analysis, building and closing the sale, suggestion and substitution selling, etc.).	
06.04	Understand different customer types and how customers make buying decisions.	
06.05	Discuss the importance of meeting specialized sales needs and describe legal and ethical sales issues. 	
06.06	Describe the importance of analyzing sales trends and the use of current technologies.	
06.07	Analyze the use of websites, social media, email, and customer loyalty programs to establish and maintain a customer database.  	

Florida Department of Education
Student Performance Standards

Course Title:		Marketing Applications
Course Number	8827120
Course Credit:	1

Course Description:

This course is designed to provide students with an in-depth study of marketing in a free enterprise society and includes advertising, promotion, product development and branding, selling and marketing research. This course also includes the uses of technology and the electronic media in marketing, purchasing, retail positioning strategies, and e-Commerce marketing.

CTE Standards and Benchmarks	
07.0	Select a marketing industry for career planning.  The student will be able to:	
07.01	Identify current employment opportunities in marketing-related fields.  	
07.02	Identify sources of information for career planning.  	
07.03	Conduct in-depth career research including requirements for entry and advancement, career ladders, and opportunities related to the career field.  	
07.04	Explain the duties, responsibilities, required skills and knowledge for a particular career in the marketing industry.  	
07.05	Identify the advantages and disadvantages of a particular career in marketing.	
07.06	Complete self-assessments and an analysis of lifestyle goals and career aspirations.  	
07.07	Develop an individualized education and career plan related to a major marketing field, including the development of a resume.	
07.08	Write a job description for a selected marketing occupation.	
08.0	Demonstrate applications of channel management (distribution) for the selected marketing industry.  The student will be able to:	
08.01	Explain the concepts and processes needed to move, store, locate and/or transfer ownership of goods and services. 	
08.02	Explain the concepts of physical channel management (distribution) and transportation systems related to the industry.  	
08.03	Develop appropriate plans utilizing channel management for the specific industry.	
08.04	Explain the relationship between customer service and distribution.  	
08.05	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.	
09.0	Explain the concepts of financing for the selected marketing industry.  The student will be able to:	
09.01	Explain the financial concepts used in making business decisions.  	
09.02	Explain the concept of financial administration.  	
09.03	Explain the difference between income (credit) and expense (debit).	
09.04	Identify various types of credit policies and procedures.	
09.05	Explain the purposes and importance of credit.  	
09.06	Identify the positive and negative impacts of using credit in marketing situations and understand the regulations affecting credit. (Optional)	
09.07	Compare and contrast the use of different credit applications, types of credit accounts, and the differences between debit and credit cards.  	
09.08	Analyze industry concepts of price, profit, competition, and productivity.  	
10.0	Demonstrate product/service planning for the selected marketing industry.  The student will be able to:	
10.01	Explain the steps involved in decision-making (e.g., assessment, planning, implementation design, evaluation, etc.).  	
10.02	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  	
10.03	Explain product and service quality as applicable to grades and industry standards.  	
10.04	Discuss product-liability risks.	
10.05	Explain warranties and guarantees.   	
10.06	Develop a product/service plan.	
10.07	Describe factors used by marketers to position products/business. 	
10.08	Identify the stages and impact of product life cycle.  	
11.0	Demonstrate marketing information management for the selected marketing industry.  The student will be able to:	
11.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  	
11.02	Explain the process of marketing information management.	
11.03	Explain the nature and scope of marketing operations. 	
11.04	Demonstrate knowledge of inventory control systems and shipping and receiving procedures.	
11.05	Identify procedures for the use of marketing information management to gather and manage information.  	
12.0	Demonstrate pricing applications for the selected marketing industry.  The student will be able to:	
12.01	Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value.  	
12.02	Explain pricing objectives, policies, and strategies. 	
12.03	Explain price-marking techniques.  	
12.04	Explain procedures for changing prices.  	
12.05	Demonstrate decision-making skills required for determining pricing relative to the competition.  	
12.06	Demonstrate problem-solving skills required when considering profit and price.  	
13.0	Demonstrate promotion applications for the selected marketing industry.  The student will be able to:	
13.01	Explain the concepts and strategies needed to communicate information about products, services, branding, and/or ideas to achieve a desired outcome.  	
13.02	Identify types of promotion used in the industry.	
13.03	Discuss the importance of advertising media and the role of digital and social media in advertising.  	
13.04	Explain the purposes and elements of advertising and display.	
13.05	Use advertising guidelines and/or regulations to design appropriate media sample ads (e.g., print, radio, television, electronic media, etc.).  	
13.06	Use design principles to prepare such merchandise/service displays (e.g., windows, endcaps, kiosks, point of sale activity, etc.).  	
13.07	Write a promotional message to appeal to a target market. 	
13.08	Develop a sales promotion plan for a marketing organization.	
13.09	Demonstrate public relations techniques as used in the marketing industry.	
13.10	Evaluate effective website designs.	
14.0	Demonstrate purchasing applications for the selected marketing industry.  The student will be able to:	
14.01	Explain different types of purchasing situations.	
14.02	Demonstrate techniques used to obtain the best terms when negotiating a purchase.  	
15.0	Demonstrate applications of safety and risk management for the selected marketing industry.  The student will be able to:	
15.01	Explain the nature and scope of risk management.	
15.02	Identify various types of business risks.	
15.03	Describe ways businesses can manage risks, including purchasing insurance.	
16.0	Demonstrate selling techniques within the selected marketing industry.  The student will be able to:	
16.01	Explain the purpose and goal of the selling function and how it relates to the marketing concept.	
16.02	Explain the steps in a sale and how to handle objections.	
16.03	Create a sales presentation using presentation/media software.	
17.0	Demonstrate an understanding of entrepreneurship.  The student will be able to:	
17.01	Define entrepreneurship.	
17.02	Identify, explain, compare and contrast the different types of business ownership (e.g., sole-proprietorship, partnership, corporation, franchise, licensing, etc.).  	
17.03	Discuss the role of the entrepreneur/ small business in the domestic and global economy. 	
17.04	Discuss entrepreneurship as a career choice (e.g., characteristics, aptitudes, skills necessary to be a successful entrepreneur, etc.).  	
17.05	Discuss the four parts of a business (i.e., production, finance, marketing and customer service).  	
17.06	Analyze current entrepreneurial trends in the marketplace. 	
17.07	Discuss the importance of ethics and social responsibility in business.  	
17.08	Identify the strategies and methods for generating a business plan (e.g., business model canvas, boiler plate, etc.). 	
17.09	Identify the types and sources of government regulations and taxation that may affect a business.  	
17.10	Describe the advantages and risks of entrepreneurship.	
18.0	Identify the uses of internet technology in marketing.  The student will be able to:	
18.01	Explain the importance and uses of technology within the realm of marketing.  	
18.02	Utilize application software (e.g., word processing, spreadsheets, presentation/media software, etc.) to create career/industry-related materials.  	
18.03	Identify technology appropriate for marketing functions and practices related to a selected marketing career field. 	
18.04	Select and use a variety of technology (e.g., electronic media, information services, desktop-publishing software programs, etc.) to create, revise and verify marketing media.  	

Florida Department of Education
Student Performance Standards

Course Title: 	E-Commerce Marketing
Course Number: 	8827210
Course Credit:	1

Course Description:

This course is designed to provide students with a general knowledge of the use of internet technology as a marketing tool, includes the development of a website and supporting marketing activities, and the management of an electronic media marketing campaign.

CTE Standards and Benchmarks	
19.0	Discuss internet technology and electronic media as a marketing tool.  The student will be able to:	
19.01	Define internet technology and industry-related terms (e.g., protocol, ISP, URL, bandwidth, etc.).  	
19.02	Identify services that internet technology provides (e.g., file transfer protocol, news lists, e-mail, etc.).	
19.03	Identify advantages and disadvantages of marketing using internet technology (e.g., cost, accessibility, etc.).  	
19.04	Identify the differences between unsolicited commercial messages and opt-in e-mail.  	
19.05	Discuss the political, ethical and legal issues of using internet technology.   	
19.06	Define and discuss netiquette. 	
19.07	Discuss the history of internet technology and emerging trends.  	
19.08	Discuss security issues (e.g., firewalls, hacking, viruses, e-Commerce, etc.).  	
19.09	Discuss the social impact of internet technology (e.g., commerce, relationships, gathering personal research, validity of data, etc.).  	
19.10	Discuss demographics of internet technology users.  	
19.11	Discuss and utilize search engines.	
19.12	Discuss the criteria for selecting an Internet Service Provider (ISP) based on bandwidth, host capabilities, and other aspects.	
19.13	Identify the process and issues of securing domain name, copyright and registered trademark.	
19.14	Explain the uses of mobile devices used in e-Commerce such as such as hand-held computers, mobile phones and laptops.	
19.15	Explain the use of mobile devices and smart televisions in e-Commerce.	
19.16	Explain the use of databases for e-Commerce marketing.	
20.0	Conduct a marketing analysis.  The student will be able to:	
20.01	Assess current e-Commerce product marketing efforts.  	
20.02	Develop a product business plan (e.g., sales revenue projection, expenses, cash flow, profit, etc.). 	
20.03	Identify products best suited for internet technology marketing.	
20.04	Identify the target market for a selected product.	
20.05	Determine the optimal message delivery method.	
20.06	Compare and contrast internet technology law with traditional business law.  	
20.07	Conduct a cost analysis.	
20.08	Select the best internet technology marketing method(s).	
20.09	Conduct a formal presentation of a market analysis and recommended solutions (e.g., to supervisor, to client, etc.).	
21.0	Develop a marketing-oriented website.  The student will be able to:	
21.01	Research and analyze software and hardware requirements.	
21.02	Develop and test market a storyboard for the message; interpret test market results and make design modifications.	
21.03	Design text and corresponding multimedia elements required for a storyboard (e.g., graphics, audiovisual, etc.).	
21.04	Create website content.	
21.05	Test the website for effectiveness (e.g., loading, graphics, view from different browsers, link integrity, etc.).	
21.06	Establish security measures (e.g., firewalls, backups, virus protection, etc.).	
21.07	Analyze e-Commerce solutions for back-end management.	
21.08	Discuss the changing hardware and software environment as it applies to e-Commerce marketing.  	
22.0	Identify and implement marketing support activities.  The student will be able to:	
22.01	Identify the role of websites in the marketing mix (e.g., marketing department, human resources, public relations, customer service and support, database references, file transfer protocol, sales, newsletters, etc.).  	
22.02	Develop a potential customer database (e.g., demographics, purchase preferences, address, e-mail, etc.).	
22.03	Define push technology and identify products or services appropriate for push technology advertising.  	
22.04	Subscribe to outside groups to enhance presence.	
22.05	Identify sites for a linking strategy and determine associated costs.	
22.06	Identify steps for establishing e-Commerce (e.g., securing credit card services, implementing security, database, setting up shopping cart software, electronic malls, etc.).	
22.07	Identify processes to improve visibility in search engines.	
22.08	Establish means to identify a customer base and marketing profile (e.g., surveys, hit counters, on-site registration, and log-in data analysis, etc.).	
23.0	Manage an e-Commerce marketing campaign.  The student will be able to:	
23.01	Determine methods for promoting a universal resource locator (URL).	
23.02	Determine appropriate search engines for listing a URL (e.g., industry specific, news group related, general, etc.).	
23.03	Determine methods to register with multiple search engines.	
23.04	Discuss strategies for improving visibility in search engines (e.g., meta tags, titling, keyword repetition, page indexing, etc.).	
23.05	Establish and manage links with other sites, including reciprocal links.	
23.06	Discuss the viability of banner advertising.  	
23.07	Determine methods to generate hit analysis data.	
23.08	Calculate and analyze site effectiveness (e.g., statistical hits, click-throughs, etc.).	
23.09	Compose updates based on analysis results (e.g., streamline graphics, add meta tags, etc.).	
23.10	Publicize e-Commerce marketing through non-internet technology means (e.g., mail, press releases, letters, TV, networking, etc.).	
23.11	Express the importance of establishing customer service guidelines (e.g., communication skills, tech support, follow-through, seeking prospects, availability of chat rooms, etc.).  	
23.12	Discuss the search engine interface, the purpose of robots, and types of robots.	
23.13	Discuss search engine page results and relevance of page rankings using key words, key phrases, and meta tags.	
23.14	Understand the concept of meta tags and the importance of meta tags in the marketing of a website.	
23.15	Discuss the importance of a sitemap and how it relates to search engine marketing.	
24.0	Apply entrepreneurial concepts to e-Commerce marketing.  The student will be able to:	
24.01	Describe the importance of entrepreneurship to related industries.  	
24.02	Discuss the impact of internet technology entrepreneurs.	
24.03	List the advantages and disadvantages of ownership of an internet technology business.  	
24.04	Identify risks involved in ownership of an internet technology-related business.	
24.05	Develop a business plan to establish an internet technology-related business or develop a creative marketing research project.	
25.0	Analyze global trends in the e-Commerce marketing industry.  The student will be able to:	
25.01	Identify global marketing trends in e-Commerce.	
25.02	Analyze the impact of internet technology marketing on traditional marketing methods.  	
25.03	Analyze multicultural influences on global internet technology marketing trends. 	
25.04	Discuss the risks of marketing across international borders (e.g., legal, distribution issues, etc.).  	
25.05	Discuss the impact of Electronic Data Interchange (EDI) on e-Commerce.  	
25.06	Discuss the impact of e-Commerce and social networking on the business world and job market (e.g., automatic sourcing, EDI, etc.).  	
25.07	Explain the impact of the shift of the purchasing function from the supplier to the purchaser.  	
26.0	Apply a career plan to e-Commerce marketing.  The student will be able to:	
26.01	Develop a plan for pursuing a specific career in internet technology marketing; include training and educational requirements, skills and abilities, and steps for reaching career goals in the chosen career.	
26.02	Demonstrate proficiency in software and hardware related to the student’s selected marketing career plan.	
26.03	Develop forms of documentation (including electronic résumés) for inclusion in a marketing career portfolio.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Florida Standards for English Language Development (ELD)

English language learners communicate for social and instructional purposes within the school setting. ELD.K12.ELL.SI.1 

English Language Development (ELD) Standards Special Notes:
Teachers are required to provide listening, speaking, reading and writing instruction that allows English language learners (ELL) to communicate for social and instructional purposes within the school setting.   For the given level of English language proficiency and with visual, graphic, or interactive support, students will interact with grade level words, expressions, sentences and discourse to process or produce language necessary for academic success. The ELD standard should specify a relevant content area concept or topic of study chosen by curriculum developers and teachers which maximizes an ELL’s need for communication and social skills. For additional information on the development and implementation of the ELD standards, please contact the Bureau of Student Achievement through Language Acquisition at sala@fldoe.org.

Career and Technical Student Organization (CTSO)

Florida DECA and Florida Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) are the co-curricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g. modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular course or a modified course.  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete a Career and Technical Education (CTE) course.  The student should work on different competencies and new applications of competencies each year toward completion of the CTE course.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.