Florida Department of Education
Curriculum Framework 

Program Title:	Floral Design and Marketing 
Program Type:	Career Preparatory
Career Cluster:	Agriculture, Food and Natural Resources

Secondary – Career Preparatory	
Program Number	8012100	
CIP Number	0201060801	
Grade Level	9-12	
Program Length	4 credits	
Teacher Certification	Refer to Program Structure section. 	
CTSO	FFA	
SOC Codes (all applicable) 	41-2031 -- Retail Salespersons
27-1023 -- Floral Designers
41-1011 -- First-Line Supervisors of Retail Sales Workers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Agriculture, Food and Natural Resources (AFNR) career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Agriculture, Food and Natural Resources career cluster. 

The content includes but is not limited to planning and preparing floral designs, selling, buying, transporting, storing, advertising, displaying, and managing the floral goods and services industry. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of four courses. Planned and Supervised Agricultural Experiences (SAE) must be provided through one or more of the following:  (1) foundational career exploration, (2) directed laboratory experience, (3) project ownership/entrepreneurship, (4) cooperative education/internship, (5) School Based Enterprise, or (6) Service Learning.
To teach the course(s) listed below, instructors must hold at least one of the teacher certifications indicated for that course.

The following table illustrates the secondary program structure:

Course Number	Course Title	Teacher Certification	Length	SOC Code	Level	Graduation Requirement	
8012110	Introduction to Floral Design 1 	AGRICULTUR 1 @2
AGRICULTURE 7 G
Retailing@7 7G
MKTG 1	1 credit	27-1023	2	CT	
8012120	Floral Design 2		1 credit	27-1023	2	CT	
8012130	Floral Design and Marketing Services 3		1 credit	41-2031	2	CT	
8012140	Floral Design and Management 4		1 credit	41-1011	2	CT	
(Graduation Requirement Codes: CT= Career & Technical Education, EQ= Equally Rigorous Science, EC= Economics, MA= Mathematics, 
PL= Personal Financial Literacy)

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

Introduction to Floral Design 1
01.0	Discuss the floral design and marketing industry.
02.0	Demonstrate the application of post-harvest care and handling of floral products.
03.0	Identify procedures for creating floral designs.
04.0	Identify mechanical components of floral design.
05.0	Demonstrate knowledge in non-floral and gift packaging.
06.0	Identify procedures to create fresh and permanent floral designs.
07.0	Demonstrate effective communication skills.

Floral Design 2
08.0	Apply techniques for post-harvest care and handling of floral products.
09.0	Create fresh and permanent floral designs. 
10.0	Demonstrate order processing skills.
11.0	Perform merchandising operations unique to floral marketing.
12.0	Apply sales techniques and procedures to the marketing of floral products.

Floral Design and Marketing Services 3
13.0	Create designs for live plants.
14.0	Identify factors for the promotion of florist store products and services.
15.0	Demonstrate knowledge of merchandising activities.
16.0	Apply sales promotion techniques and procedures to the marketing of floral products.

Floral Design and Management 4
17.0	Create fresh and permanent special occasion floral pieces.
18.0	Create fresh and/or permanent sympathy designs.
19.0	Create fresh and/or permanent wedding designs.
20.0	Demonstrate distribution skills involved in floral marketing.
21.0	Identify factors to consider when opening/managing a floral business.
22.0	Demonstrate an understanding of the functions of management. 

Florida Department of Education
Student Performance Standards

Course Title: 	Introduction to Floral Design 1 
Course Number: 	8012110
Course Credit:	1

Course Description:

This course is designed to develop the fundamental competencies necessary for employment in the floral design industry.  Topics include:  introduction to the floral industry, safety regulations, mechanical components of design, history of design, and basic floral design techniques.

CTE Standards and Benchmarks	
01.0	Discuss the floral design and marketing industry. The student will be able to:	
01.01	Identify careers in the floral design and marketing industry.	
01.02	Describe trends in the floral design and marketing industry.	
01.03	Explain floral services.	
01.04	Discuss global floral sourcing. 	
02.0	Demonstrate the application of post-harvest care and handling of floral products. The student will be able to:	
02.01	Identify safety procedures.	
02.02	Identify varieties of flowers and plants utilized in floral arrangements.	
02.03	Perform specialized care and handling of flowers and plants utilized in floral arrangements.	
02.04	Store plants, flowers, and prepared floral arrangements according to established procedures.	
02.05	Demonstrate maintenance of fresh flowers and foliage.	
03.0	Identify procedures and creating floral designs. The student will be able to:	
03.01	Identify and practice safety procedures.	
03.02	Identify fundamentals of the elements of design.	
03.03	Identify principles of design.	
03.04	Apply fundamentals of creativity.	
03.05	Identify, use, and maintain hand tools and equipment.	
03.06	Select appropriate containers based on mechanics of design. 	
04.0	Identify mechanical components of floral design. The student will be able to:	
04.01	Demonstrate proper wiring techniques.	
04.02	Demonstrate appropriate use of floral oasis.	
04.03	Create different types of bows.	
04.04	Select containers for specific designs.	
04.05	Demonstrate proper use of a helium tank.	
05.0	 Demonstrate knowledge in non-floral and gift packaging. The student will be able to:	
05.01	Create balloon arrangements.	
05.02	Identify mechanics of gift baskets.	
05.03	Construct presentation of non-floral and packaging items.	
05.04	Create a non-floral product.	
06.0	Identify procedures to create fresh and permanent floral designs. The student will be able to:	
06.01	Create geometric designs.	
06.02	Create horizontal and vertical designs.	
06.03	Create symmetrical and asymmetrical designs.	
06.04	Create personal flowers to wear.	
06.05	Apply principles of mass production skills.	
07.0	Demonstrate effective communication skills. The student will be able to:	
07.01	Discuss the role of communications in marketing.	
07.02	Demonstrate a proficiency in the effective use of speech and vocabulary.	
07.03	Demonstrate effective written communication skills.	
07.04	Demonstrate effective oral communication skills.	
07.05	Demonstrate effective listening skills.	

Florida Department of Education
Student Performance Standards

Course Title: 	Floral Design 2
Course Number: 	8012120
Course Credit:	1

Course Description:

This course prepares the student in the skills of merchandising math, pricing, and selling.  In addition the course includes skills for ordering fresh and silk flowers, maintaining stock, receiving and processing wholesale and retail sales orders, pricing stock, and utilizing appropriate sales techniques and customer relations.  

CTE Standards and Benchmarks	
08.0	Apply techniques for post-harvest care and handling of floral products. The student will be able to:	
08.01	Discuss operation of underwater floral cutting equipment.	
08.02	Discuss use of electric floral stem stripper.	
08.03	Apply knowledge in the use of floral preservatives and pre-hydrating solutions.	
08.04	Demonstrate knowledge and application of refrigeration, sanitation, and ethylene control.	
08.05	Identify grower-packaging quantities used for cut flowers and foliage.	
08.06	Apply knowledge of specialized techniques for conditioning post-harvest plant material.	
08.07	Discuss the benefits of chain of life.	
09.0	Create fresh and permanent floral designs. The student will be able to:	
09.01	Identify and create advanced geometric designs.	
09.02	Identify design styles.	
09.03	Apply knowledge of the color wheel.	
09.04	Apply use of color harmonies.	
09.05	Describe differences in period design.	
09.06	Create seasonal arrangements.	
10.0	Demonstrate order processing skills. The student will be able to:	
10.01	Tag floral orders.	
10.02	Package products.	
10.03	Price orders.	
11.0	Perform merchandising operations unique to floral marketing. The student will be able to:	
11.01	Demonstrate correct procedures for handling customer sales transactions.	
11.02	Explain pricing policies.	
11.03	Calculate mark-up of floral products.	
11.04	Describe opening and closing procedures for a floral operation.	
12.0	Apply sales techniques and procedures to the marketing of floral products. The student will be able to:	
12.01	Demonstrate steps of a sale utilizing floral products.	
12.02	Perform telephone sales.	
12.03	Distinguish between a local, incoming, and outgoing order.	
12.04	Demonstrate the process of using both telephone and computer wire service.	

Florida Department of Education
Student Performance Standards

Course Title: 	Floral Design and Marketing Services 3 
Course Number: 	8012130
Course Credit:	1

Course Description:

This course prepares the student to market floral designs.  Content includes construction and use of display items, sales promotions, and inventory control.  Content will also help build team building skills, and build critical thinking skills.

CTE Standards and Benchmarks	
13.0	Create designs for live plants. The student will be able to:	
13.01	Construct dish gardens	
13.02	Decorate blooming plants.	
14.0	Identify factors for the promotion of florist store products and services. The student will be able to:	
14.01	Identify the major classifications of retail flower operations.	
14.02	Describe product presentation and importance of window and store display.	
14.03	Identify primary goals of display.	
15.0	Demonstrate knowledge of merchandising activities. The student will be able to:	
15.01	Explain the role of buying and purchasing in a retailing situation.	
15.02	Follow accepted procedures for inventory control.	
15.03	Demonstrate stock-keeping procedures.	
15.04	Operate appropriate weighing and measuring devices for floral products and materials.	
16.0	Apply sales promotion techniques and procedures to the marketing of floral products. The student will be able to:	
16.01	Discuss the purposes of advertising, display, and public relations.	
16.02	Explain the importance of sales promotion.	
16.03	Identify various forms of advertising media including the Internet	
16.04	Plan and present a sales promotion for a product.	

Florida Department of Education
Student Performance Standards

Course Title: 	Floral Design and Management 4
Course Number: 	8012140
Course Credit:	1

Course Description:

This course prepares the student with basic skills in specialty designs, weddings, funerals, and special events.  The course allows the students opportunities to use creative concepts to create floral designs and personal pieces, beginning management and business skills are also part of the course.

CTE Standards and Benchmarks	
17.0	Create fresh and permanent special occasion floral pieces. The student will be able to:	
17.01	Create unique corsages & boutonnieres. 	
17.02	Create seasonal/holiday designs.	
17.03	Create special event pieces: conventions, parties, banquets, showers, and receptions.	
18.0	Create fresh and/or permanent sympathy designs. The student will be able to:	
18.01	Create a casket spray.	
18.02	Create funeral baskets.	
18.03	Create set pieces (using manufactured form).	
18.04	Create easel pieces.	
18.05	Create interior lid pieces.	
18.06	Create a non-traditional memorial design.	
18.07	Conduct a funeral consultation.	
19.0	Create fresh and/or permanent wedding designs. The student will be able to:	
19.01	Create designs for church/synagogue weddings.	
19.02	Create designs for theme weddings.	
19.03	Create designs for wedding receptions.	
19.04	Design a bridal bouquet.	
19.05	Create designs for wedding party members.	
19.06	Conduct a wedding consultation.	
20.0	Demonstrate distribution skills involved in floral marketing. The student will be able to:	
20.01	Route and organize deliveries according to priority, location, and time. 	
20.02	Make confirmation phone calls.	
20.03	Maintain general floral shop upkeep.	
21.0	Identify factors to consider when opening/managing a floral business. The student will be able to:	
21.01	Identify primary functions of a retail flower shop.	
21.02	Explain the characteristics of store location options.	
21.03	Characterize the principle responsibilities of employees.	
21.04	Summarize the key management responsibilities required for a successful and profitable flower shop.	
22.0	Demonstrate an understanding of the functions of management. The student will be able to:	
22.01	Identify and describe steps in the planning process.	
22.02	Define Management by Objectives (MBO).	
22.03	Develop an organizational chart to illustrate line and staff relationships.	
22.04	Describe the responsibilities for selecting, training, and appraising employees.	
22.05	Define the principles of “chain of command” and “span of control.”	
22.06	Justify the importance of accountability.	
22.07	Name and define the functions of management (planning, organizing, staffing, directing, controlling).	
22.08	Explain how motivation, leadership, and communication influence people within an organization.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Florida Standards for English Language Development (ELD)
English language learners communicate for social and instructional purposes within the school setting. ELD.K12.ELL.SI.1

English Language Development (ELD) Standards Special Notes:
Teachers are required to provide listening, speaking, reading and writing instruction that allows English language learners (ELL) to communicate for social and instructional purposes within the school setting.   For the given level of English language proficiency and with visual, graphic, or interactive support, students will interact with grade level words, expressions, sentences and discourse to process or produce language necessary for academic success. The ELD standard should specify a relevant content area concept or topic of study chosen by curriculum developers and teachers which maximizes an ELL’s need for communication and social skills. For additional information on the development and implementation of the ELD standards, please contact the Bureau of Student Achievement through Language Acquisition at SALA@fldoe.org 

Career and Technical Student Organization (CTSO)

FFA is the co-curricular career and technical student organization providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular course or a modified course.  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete a Career and Technical Education (CTE) course.  The student should work on different competencies and new applications of competencies each year toward completion of the CTE course.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.