Florida Department of Education
Curriculum Framework

Program Title:	Digital Television and Media Production 
Career Cluster:	Arts A/V Technology and Communication

AS	
CIP Number	1609070213	
Program Type	College Credit	
Program Length	60 credit hours	
CTSO	SkillsUSA	
SOC Codes (all applicable) 	Please see the CIP to SOC Crosswalk located at the link below.	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

The purpose of this program is to prepare students for employment as television and video production personnel.  Job titles include independent video producer, camera operator, floor director, technical producer, videographer, video editor, location/studio sound operator, broadcast graphics designer and webcast producer/director.  

The content includes, but is not limited to, television, broadcast, video, design and Internet media training.  This program focuses on broad transferable skills and stresses understanding and demonstration of the following elements of the television video and Internet/webcast industries: lighting, photography, design, camera operation, floor and television direction, post-production, editing and webcast production.  Also included are skills relating to professionalism, employability, communication and management.  Programs may include the following specialization areas:  Broadcast Television, Video Production or Internet/Webcast Production.

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Arts, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts, A/V Technology and Communication career cluster. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 60 credit hours.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate effective communication skills.
02.0	Demonstrate the ability to collaborate with others.
03.0	Demonstrate safe and efficient work practices.
04.0	Demonstrate knowledge of appropriate industry laws, regulations, trade terminology and ethical practices.
05.0	Develop a project proposal and script.
06.0	Generate a production schedule.
07.0	Plan a production set.
08.0	Acquire appropriate production resources.
09.0	Create appropriate lighting for location and/or set productions.
10.0	Operate studio and field video cameras.
11.0	Record, mix and edit audio resources.
12.0	Demonstrate knowledge of and skills related to streaming media.
13.0	Operate control room equipment.
14.0	Organize and edit video resources.
15.0	Design and generate graphic elements.
16.0	Direct a TV/video production or webcast.
17.0	Plan, coordinate, and manage a TV or video-based production.
18.0	Create a marketing and distribution plan.
19.0	Demonstrate appropriate writing skills.
20.0	Demonstrate employability skills.

Florida Department of Education
Student Performance Standards

Program Title:	Digital Television and Media Production 
CIP Numbers:	1609070213
Program Length:	60 credit hours

At the completion of this program, the student will be able to:	
01.0	Demonstrate effective communication skills. The student will be able to:	
01.01	Demonstrate presentation skills.	
01.02	Prepare written correspondence.	
01.03	Demonstrate effective oral communication skills.	
01.04	Read and interpret written and oral directions.	
02.0	Demonstrate the ability to collaborate with others. The student will be able to:	
02.01	Demonstrate management and leadership abilities.	
02.02	Demonstrate the ability to work as part of a team.	
03.0	Demonstrate safe and efficient work practices. The student will be able to:	
03.01	Follow industry safety rules, regulations and policies.	
03.02	Demonstrate awareness of appropriate ergonomics.	
03.03	Demonstrate the proper care and use of equipment.	
04.0	Demonstrate knowledge of appropriate industry laws, regulations, terminology and ethical practices. The student will be able to:	
04.01	Define Federal Communications Commission (FCC) regulations pertaining to broadcasting and industry distribution methods.	
04.02	Utilize trade terminology appropriately.	
04.03	Utilize trade abbreviations and acronyms as appropriate.	
04.04	Define the laws and practices underlying rights, releases and permits.	
04.05	Define the laws and practices underlying slander, libel, free speech and “truth in advertising” issues and privacy rights.	
04.06	Define the laws and practices underlying indecent programming, obscenity and censorship issues.	
04.07	Define the laws and practices underlying contract, labor, copyright and insurance/liability issues.	
05.0	Develop a project proposal and script. The student will be able to:	
05.01	Identify a project goal.	
05.02	Create a project budget.	
05.03	Write a production script.	
05.04	Develop a storyboard from a script.	
05.05	Develop and/or respond appropriately to a request for proposal (RFP).	
06.0	Generate a production schedule. The student will be able to:	
06.01	Define the segment or program type.	
06.02	Identify and acquire the necessary production resources.	
06.03	Establish viable production time frame targets.	
07.0	Plan a production set. The student will be able to:	
07.01	Define the set requirements for a specific program type.	
07.02	Develop and supervise set assembly and contract work.	
07.03	Determine the required props, costumes, and other resources.	
07.04	Acquire appropriate locations for segment type.	
08.0	Acquire appropriate production resources. The student will be able to:	
08.01	Identify project funding sources.	
08.02	Acquire rights, releases and permits.	
08.03	Cast talent.	
08.04	Define personnel needs for production crew positions.	
08.05	Define the tasks for contract professionals.	
09.0	Create appropriate lighting for location and/or set productions. The student will be able to:	
09.01	Determine appropriate lighting needs for production settings.	
09.02	Identify locations and studio lighting types, methods of use and application.	
09.03	Use lighting equipment according to industry safety standards.	
09.04	Define light quality in terms of intensity, color, direction and characteristics.	
09.05	Light a location set with ambient/available and supplemental lighting.	
09.06	Use lighting for effect to control mood and impact in production settings.	
09.07	Use studio lighting master control equipment.	
10.0	Operate studio and field video cameras. The student will be able to:	
10.01	Use current industry standard video production equipment.	
10.02	Operate a camera in studio and location (field) production environments.	
10.03	Plan a shot to obtain the required action/footage.	
10.04	Demonstrate appropriate shot sequences, transitions, and post-production (editing) effects.	
10.05	Control camera movement to obtain the required effects.	
10.06	Control lens, focal length, aperture and exposure to obtain the required effects.	
10.07	Set up the camera and recording equipment sequence.	
10.08	Perform appropriate pre-production checks of equipment function.	
10.09	Perform basic routine, preventative and repair maintenance on video equipment.	
10.10	Define the various recording formats and media.	
10.11	Define appropriate digital compression and signal (file) types.	
11.0	Record, mix and edit audio resources. The student will be able to:	
11.01	Identify and select microphones for production needs.	
11.02	Determine optimal microphone placement.	
11.03	Set up audio recording equipment.	
11.04	Establish appropriate recording conditions.	
11.05	Perform appropriate pre-production checks of production equipment.	
11.06	Set up the audio mixing console and control equipment.	
11.07	Acquire library and archive sound assets.	
11.08	Perform sound edits and enhancements.	
11.09	Perform sound dubs and overdubs.	
11.10	Record location sound.	
11.11	Record studio live sound.	
11.12	Prepare recorded files for production use.	
11.13	Record voice-over (VO) and soundtrack.	
11.14	Perform routine and preventative maintenance.	
12.0	Demonstrate knowledge of and skills related to streaming media. The student will be able to:	
12.01	Identify the technology to use for streaming media.	
12.02	Operate the technology for steaming media.	
12.03	Update, post and utilize Internet resources for audio and video.	
12.04	Stream various media; include webcasting.	
12.05	Post audio and video on database-driven and web-hosted sites for downloading and/or streaming.	
13.0	Operate control room equipment. The student will be able to:	
13.01	Define control room functions in a production.	
13.02	Operate the audio console (mixer) in a production.	
13.03	Operate visual control equipment.	
13.04	Operate a production switcher.	
13.05	Operate the routing switcher according to production requirements.	
13.06	Follow legal standards for broadcast audio/video signal and levels.	
13.07	Maintain production values and continuity.	
13.08	Operate the Camera Control Unit (CCU).	
14.0	Organize and edit video resources. The student will be able to:	
14.01	Log and organize video resources.	
14.02	Operate editing hardware and software.	
14.03	Digitize video resources into post-production equipment and workflow.	
14.04	Edit video, graphic elements, and audio. 	
14.05	Maintain continuity and production values.	
14.06	Apply color correction to video footage.	
14.07	Transfer the finished edit to appropriate media for streaming, distribution, or archiving.	
15.0	Design and generate graphic elements. The student will be able to:	
15.01	Determine the graphic requirements for a production.	
15.02	Operate graphic production software.	
15.03	Produce broadcast graphic elements for titling, credits, and graphic transitions.	
15.04	Set up and operate character generator equipment and software.	
15.05	Generate appropriate special effects for a production.	
15.06	Demonstrate an understanding of graphic image types and files.	
15.07	Use image-editing software.	
15.08	Demonstrate the ability to use type, color, composition and graphic elements for specific production effects.	
16.0	Direct a TV/Video production or webcast. The student will be able to:	
16.01	List and explain crew functions that come under the director’s control.	
16.02	Direct on-camera talent.	
16.03	Direct the crew during production.	
16.04	Direct camera operation, lighting and sound recording functions.	
16.05	Direct set, property, and craft services.	
16.06	Oversee continuity and production values.	
17.0	Plan, coordinate, and manage a TV or video-based production. The student will be able to:	
17.01	Define the program/segment format and market.	
17.02	Present a project proposal and script for approval.	
17.03	Develop a production schedule.	
17.04	Create a plan to acquire all required production resources and talent.	
17.05	Manage crew and staff during pre-planning and production.	
17.06	Determine post-production requirements.	
17.07	Coordinate post-production activities.	
17.08	Conduct project evaluations.	
17.09	Direct final production values.	
17.10	Archive and manage finished assets and originals.	
17.11	Oversee broadcast/distribution to market.	
17.12	Explain various techniques for program or segments promotion.	
17.13	Explain the techniques and procedures of web hosts, portals, television broadcast and cable networks, syndication and public broadcasters.	
18.0	Create a marketing and distribution plan. The student will be able to:	
18.01	Identify potential markets.	
18.02	Identify clients.	
18.03	Prepare bids and proposals.	
18.04	Determine distribution method and format.	
18.05	Define distribution logistics and technical requirements.	
18.06	Determine the user interface for interactive elements.	
18.07	Develop the delivery schedule.	
18.08	Manage duplication/replication and distribution activities.	
18.09	Develop revenue and payment projections.	
19.0	Demonstrate appropriate writing skills. The student will be able to:	
19.01	Write audio and video scripts for narrative, documentary, news, and related script styles.	
19.02	Demonstrate appropriate use of formats for various script styles.	
19.03	Write copy for TV, radio, and web-based delivery.	
19.04	Demonstrate correct use of English language and grammar in written reports about technology, planning, justifications and related industry job requirements.	
20.0	Demonstrate employability skills. The student will be able to:	
20.01	Create and write a résumé and cover letter.	
20.02	Prepare and develop a portfolio to present in the appropriate format for the chosen medium.	
20.03	Create an online resume with a link to/website link to showcase video/radio work. 	
20.04	Secure information about a job position.	
20.05	Identify documents that may be required when applying for a job interview.	
20.06	Identify or demonstrate appropriate responses to criticism from employer, supervisor, or other employees.	
20.07	Identify acceptable work habits.	
20.08	Demonstrate knowledge of the Federal Hazard Communication regulation (29 CFR 1910.1200).	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

General Education Course Requirements for AS and AAS Degrees

State Board of Education Rule 6A-14.030(4), F.A.C., identifies 15 credit hours as the minimum amount of general education coursework required in the Associate of Science (AS) degree and the Associate of Applied Science (AAS) degree.  In addition, Rule 6A-14.0303, F.A.C., implements s. 1007.25, F.S., and requires students entering a technical education degree program in the 2022-2023 academic year, and thereafter, to complete at least one identified core course in each subject area as part of the general education course requirements (15 credit hours total) before a degree is awarded) The core subject areas include: 
•	Communication. 
•	Humanities.
•	Mathematics. 
•	Natural Sciences.
•	Social Sciences.

Career and Technical Student Organization (CTSO)

SkillsUSA is the co-curricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Certificate Programs

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).  This AS degree program includes the following College Credit Certificates (CCC):

Broadcast Production (0610020216) - 24 credit hours
Digital Video Fundamentals (0610020205) - 12 credit hours
Television Studio Production (0610020200) - 12 credit hours
	Video Editing and Post-Production (0650060200) - 24 credit hours
	Webcast Media (0650010215) - 12 credit hours
	Webcast Technology (0650010218) - 24 credit hours

Standards for the above certificate programs are contained in separate curriculum frameworks.