Florida Department of Education
Curriculum Framework 

Program Title:	Fashion Merchandising 
Career Cluster:	Marketing, Sales & Service

AS	
CIP Number	1252190200	
Program Type	College Credit	
Program Length	60 credit hours	
CTSO	Collegiate DECA, FBLA-PBL	
SOC Codes (all applicable) 	Please see the CIP to SOC Crosswalk located at the link below.	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales & Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales & Service career cluster. 

The content includes but is not limited to the management of the selling, buying, transporting, storing, advertising, displaying and financing of goods and services in the fashion marketing industry.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 60 credit hours.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate the human relations skills necessary for success in marketing occupations.
02.0	Demonstrate the ability to communicate skillfully.
03.0	Utilize effective selling techniques and procedures.
04.0	Apply sales promotions techniques and procedures to the marketing of fashion products.
05.0	Demonstrate knowledge of merchandising activities.
06.0	Perform merchandising math operations specific to fashion marketing.
07.0	Demonstrate knowledge of basic economic principles.
08.0	Understand the importance of marketing operations.
09.0	Demonstrate knowledge of and applications for product and service technology.
10.0	Demonstrate employability skills.
11.0	Understand the roles of a manager and an entrepreneur.
12.0	Develop a business plan.
13.0	Obtain technical assistance.
14.0	Plan a marketing strategy.
15.0	Locate the business.
16.0	Finance the business.
17.0	Deal with legal issues.
18.0	Comply with governmental regulations.
19.0	Manage the business.
20.0	Manage human resources.
21.0	Promote the business.
22.0	Manage sales.
23.0	Protect the business.
24.0	Operate computers and utilize software applications appropriate to marketing.

Florida Department of Education
Student Performance Standards

Program Title:	Fashion Merchandising
CIP Number:		1252190200
Program Length:	60 credit hours	

At the completion of this program, the student will be able to:	
01.0	Demonstrate the human relations skills necessary for success in marketing occupations.  The student will be able to:	
01.01	Exhibit acceptable grooming habits.	
01.02	Exhibit punctuality, initiative, courtesy, loyalty, and honesty.	
01.03	Use a personality inventory for personal improvement.	
01.04	Exhibit the ability to get along with others.	
01.05	Discuss the importance of human relations.	
01.06	Develop and demonstrate the unique human relations skills needed for successful entry and progress in the apparel and accessories industry.	
02.0	Demonstrate the ability to communicate skillfully.  The student will be able to:	
02.01	Describe the importance of clear and concise writing.	
02.02	Demonstrate proficiency in the effective use of speech and vocabulary.	
02.03	Explain the importance of good listening skills.	
02.04	Discuss the role communication plays in marketing.	
02.05	Demonstrate the components of the communication process.	
02.06	Demonstrate effective written communication skills.	
02.07	Demonstrate effective oral communication skills.	
02.08	Conduct a meeting utilizing parliamentary procedure.	
03.0	Utilize effective selling techniques and procedures.  The student will be able to:	
03.01	Explain the difference between personal and non-personal selling.	
03.02	Demonstrate the steps of a sale.	
03.03	Recognize consumer buying motives.	
03.04	Identify the types of consumer behavior.	
03.05	Identify various types of consumer approaches (e.g., greetings, merchandise, services).	
03.06	Determine the proper time to approach a customer to open a sale.	
03.07	Identify techniques for handling different customer types (e.g., the casual looker, the decided customer, the undecided customer)	
03.08	Develop a written feature-benefit analysis sheet for a product.	
03.09	Demonstrate an effective sales presentation.	
03.10	Observe, evaluate, and critique a sales demonstration.	
04.0	Apply sales promotion techniques and procedures to the marketing of fashion products.  The student will be able to:	
04.01	List the purposes of advertising, display, and public relations.	
04.02	Explain the importance of sales promotion.	
04.03	Identify various forms of advertising media.	
04.04	Demonstrate an understanding of design principles and elements.	
04.05	Distinguish between the different types of displays.	
04.06	Identify the parts of an advertisement.	
04.07	Develop and explain promotional mix.	
04.08	Identify the most appropriate display for given types of merchandise.	
04.09	Identify the patterns of arrangement in a display.	
04.10	Identify the major purposes of a fashion show.	
04.11	Identify and classify the types of fashion shows.	
04.12	Develop a fashion show budget.	
04.13	Plan garments and accessories for fashion shows.	
04.14	Prepare an ad layout.	
04.15	Evaluate the effectiveness of an advertisement.	
04.16	Apply design principles to analyze and/or create a display.	
04.17	Draw and label the color wheel.	
05.0	Demonstrate a knowledge of merchandising activities.  The student will be able to:	
05.01	Explain the role of buying/purchasing in merchandising.	
05.02	Describe the importance of inventory control.	
06.0	Perform merchandising math operations specific to fashion marketing.  The student will be able to:	
06.01	Perform addition, subtraction, multiplication, and division.	
06.02	Complete problems using percentages, decimals, and fractions.	
06.03	Demonstrate correct procedure for handling basic types of customer sales transactions; include cash, charge, discount, layaway, COD, and returns.	
06.04	Demonstrate opening and closing procedures for a cash register.	
06.05	Calculate turnover.	
06.06	Calculate stock-to-sales ratio.	
06.07	Demonstrate a knowledge of pricing policies.	
06.08	Calculate markup as a percentage of cost.	
06.09	Calculate markup as a percentage of retail price.	
06.10	Calculate markdowns on merchandise.	
06.11	Calculate open-to-buy.	
06.12	Complete an invoice, purchase order, and packing slip.	
06.13	Calculate discount date, due date, and amount of payment on an invoice.	
06.14	Calculate shipping terms on an invoice.	
06.15	Calculate the amount of merchandise to be recorded utilizing model stocks	
06.16	Calculate minimum stock, maximum stock, and reorder quantities on strong sellers.	
07.0	Demonstrate a knowledge of basic economic principles.  The student will be able to:	
07.01	Explain the role of marketing in a free enterprise system.	
07.02	List and compare the three major types of economic systems.	
07.03	Describe the channels of distribution.	
07.04	Identify and discuss economic resources.	
07.05	Discuss the role of the consumer in a free enterprise system.	
07.06	Define the concept of "supply and demand".	
07.07	Identify and define the functions of marketing.	
07.08	Identify and define the four types of product utility.	
07.09	Identify and explain the elements of the marketing mix (e.g., price, product, promotion, and place).	
07.10	Differentiate between the three basic categories of consumer goods (e.g., convenience goods, shopping goods, specialty goods).	
07.11	Name current trends in retailing.	
07.12	List the major components of the Gross National Product (GNP).	
08.0	Understand the importance of marketing operations.  The student will be able to:	
08.01	Describe ways to protect the body from injury in the work environment.	
08.02	Recognize basic safety hazards.	
08.03	Practice accident prevention.	
08.04	Explain the importance of receiving/checking/marking operations.	
08.05	Describe the importance of security.	
08.06	Demonstrate an understanding of credit policies and procedures.	
08.07	Demonstrate an understanding of housekeeping responsibilities and maintenance procedures.	
08.08	Demonstrate an understanding of receiving procedures and practices.	
08.09	Demonstrate an understanding of the movement of goods to and from the store.	
09.0	Demonstrate knowledge of and applications for product and service technology.  The student will be able to:	
09.01	Demonstrate proficiency in identification of natural and manmade materials utilized in apparel and accessories.	
09.02	Demonstrate knowledge of various methods of fabric construction.	
09.03	Differentiate between functional and aesthetic finishes.	
09.04	Demonstrate the ability to identify various care label instructions and care techniques for apparel and accessories merchandise.	
09.05	Identify past, present, and future styles of apparel and accessories.	
09.06	Identify customer figure types and appropriate fitting procedures.	
09.07	Demonstrate appropriate techniques for selling apparel/accessories merchandise.	
09.08	Demonstrate knowledge of the steps involved in the construction of apparel and accessories merchandise.	
09.09	Define basic apparel and accessories terminology.	
09.10	Demonstrate an understanding of the fashion principles in the merchandising of apparel and accessories.	
09.11	Identify designers who have had a major influence on fashion.	
09.12	Explain business ethics as related to the fashion marketing industry.	
10.0	Demonstrate employability skills.  The student will be able to:	
10.01	Conduct a job search.	
10.02	Secure information about a job.	
10.03	Identify documents that may be required when applying for a job.	
10.04	Complete an electronic and written job application form correctly.	
10.05	Demonstrate competence in job interview techniques.	
10.06	Identify or demonstrate appropriate responses to criticism from an employer, supervisor, or others.	
10.07	Identify acceptable work habits.	
10.08	Demonstrate knowledge of how to make job changes appropriately.	
10.09	Demonstrate acceptable employee health habits.	
11.0	Understand the roles of a manager and an entrepreneur.  The student will be able to:	
11.01	Consider the personal qualifications and abilities needed to manage a business.	
11.02	Evaluate one’s potential for decision making, problem solving, and creativity.	
11.03	Determine one’s potential for management, planning, operations, personnel, and public relations.	
12.0	Develop a business plan.  The student will be able to:	
12.01	Identify how a business plan helps the entrepreneur.	
12.02	Recognize how a business plan should be organized.	
12.03	Identify and use the mechanics for the development of a business plan.	
13.0	Obtain technical assistance.  The student will be able to:	
13.01	Prepare for the use of technical assistance.	
13.02	Select professional consultants.	
13.03	Work effectively with consultants.	
14.0	Plan a marketing strategy.  The student will be able to:	
14.01	Use goods classifications and life cycle analyses as planning tools for marketing.	
14.02	Develop and modify marketing mixes for a business.	
14.03	Use decision-making tools that aid in evaluating marketing activities.	
14.04	Evaluate operations to improve decision making about marketing.	
15.0	Locate the business.  The student will be able to:	
15.01	Analyze customer transportation, access, parking, etc., relative to alternative site locations.	
15.02	Complete a location feasibility study.	
15.03	Determine the costs of renovating or improving a site.	
15.04	Prepare an occupancy contract.	
16.0	Finance the business.  The student will be able to:	
16.01	Describe the sources of information available to estimate the financing needed to start the new business.	
16.02	Determine the financing necessary to start the new business.	
16.03	Prepare a projected profit and loss statement and a projected cash flow statement for the new business.	
16.04	Prepare a loan application package.	
17.0	Deal with legal issues.  The student will be able to:	
17.01	Determine your need for legal assistance.	
17.02	Select the provisions for a lease.	
17.03	Prepare sales contracts (i.e., credit sales or long-term sales) appropriate for the business.	
17.04	Evaluate contracts.	
17.05	Determine the need for protection of ideas and inventions.	
18.0	Comply with government regulations.  The student will be able to:	
18.01	Appraise the effects of government regulations on business operations.	
18.02	Acquire the information necessary to comply with the rules and regulations affecting the business.	
18.03	Develop policies for the business to comply with government rules and regulations.	
19.0	Manage the business.  The student will be able to:	
19.01	Plan goals and objectives for the business.	
19.02	Diagram the organizational structure for the business.	
19.03	Establish control practices and procedures for the business.	
20.0	Manage human resources.  The student will be able to:	
20.01	Write a job description for a position in the business.	
20.02	Develop a training program outline for employees.	
20.03	Develop a list of personnel policies for employees.	
20.04	Develop an outline for an employee evaluation system.	
20.05	Plan a corrective interview with an employee concerning a selected problem.	
21.0	Promote the business.  The student will be able to:	
21.01	Create a long-term promotional plan.	
21.02	Describe the techniques used to prepare advertising and promotions.	
21.03	Analyze competitive promotional activities.	
21.04	Evaluate promotional effectiveness.	
21.05	Plan a community relations program.	
22.0	Manage sales.  The student will be able to:	
22.01	Develop a sales plan.	
22.02	Develop policies and procedures for serving customers.	
22.03	Develop a plan for training and motivating salespeople.	
23.0	Protect the business.  The student will be able to:	
23.01	Prepare policies that will help minimize losses due to employee theft, vendor theft, bad checks, shoplifting, robbery, injury, and product liability.	
23.02	Determine the types, amounts, and costs of insurance needed by the business.	
24.0	Operate computers and utilize software applications appropriate to marketing.  The student will be able to:	
24.01	Demonstrate date entry procedures.	
24.02	Demonstrate merchandising math data entry procedures (e.g., stock turnover, mark-up, mark-down, open-to buy, pricing invoice).	
24.03	Demonstrate marketing spreadsheet data entry and output procedures.	
24.04	Demonstrate marketing spreadsheet data decision making skills.	
24.05	Demonstrate applications of marketing via the Internet and social media.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

General Education Course Requirements for AS and AAS Degrees

State Board of Education Rule 6A-14.030(4), F.A.C., identifies 15 credit hours as the minimum amount of general education coursework required in the Associate of Science (AS) degree and the Associate of Applied Science (AAS) degree.  In addition, Rule 6A-14.0303, F.A.C., implements s. 1007.25, F.S., and requires students entering a technical education degree program in the 2022-2023 academic year, and thereafter, to complete at least one identified core course in each subject area as part of the general education course requirements (15 credit hours total) before a degree is awarded) The core subject areas include: 
•	Communication. 
•	Humanities.
•	Mathematics. 
•	Natural Sciences.
•	Social Sciences.

Career and Technical Student Organization (CTSO)

Collegiate DECA and Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) are the co-curricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills. Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.